Muse’s upcoming new album will be available as a limited-edition NFT on the Polygon-powered platform Serenade.
“Will of the People,” Muse’s ninth studio album, will be released as an NFT on August 26 and will be the band’s first-ever release to enter the UK and Australian charts.
Muse, formed in 2014, has won numerous awards, including the NME Award for Best British Band in 2007, 2010, and 2011, the MTV Europe Music Award for Best World Stage Performance in 2019, and the Grammy Award for Best Rock Album in 2011 and 2016. According to the Serenade website, the platform mints NFTs using layer-2 solution Polygon, whose proof-of-stake (PoS) mechanism is “far more efficient” than Ethereum’s current proof-of-work (PoW) consensus algorithm.
Max Shand, Serenade’s CEO, stated that “all Serenade NFTs are minted on the Polygon [chain] because we value its affordability and eco-friendliness.” “On Serenade, we pay gas fees on behalf of all users—artists and fans—because we want to replicate the frictionless shopping experience that today’s customers are accustomed to, and Polygon enables us to do so at scale.”
Serenade’s one notable feature is that it does not require users to create a crypto wallet before purchasing NFTs, and users can use debit and credit cards to do so. Users can also use their existing Coinbase-linked Bitcoin or Ethereum wallets.
According to Shand, when a fan registers on Serenade, the platform automatically creates a digital wallet on their behalf using the Web3 infrastructure authentication solution Web3Auth.
“The fan then has the option of storing their NFT in their Serenade collection or transferring it to their preferred external wallet,” said the Serenade’s CEO.
Muse also collaborated with Dapper Lab’s CryptoKitties project in 2020 to create digital collectibles.
“Will of the People” will be available for purchase through Serenade, an “eco-friendly” platform that assists artists in capitalizing on the NFT boom.
“Muse has always had a great appetite for innovation and pushing the boundaries of how they deliver their music to fans,” Shand added.