Mahindra’s XUV700: Revamped Logo, Bigger SUV, South African Appeal

  • Mahindra's New Logo: Mahindra unveiled its "Twin Peaks" logo, exclusively designed for SUVs and lifestyle bakkies, signaling a fresh brand direction.
  • XUV700 Redefined: The XUV700, launched in 2022, addresses past issues, offering sleek design, spaciousness, and improved performance.
  • South African Appeal: With its striking features and larger dimensions, the XUV700 aims to captivate South African buyers seeking 7-seater SUVs.

In 2022, Mahindra, the renowned Indian automaker, made waves in the automotive industry with the debut of its all-new visual identity. The brand introduced a fresh logo designed exclusively for its SUVs and lifestyle bakkies (pickup trucks), marking a significant shift in the company’s branding strategy. The South African market has seen the first glimpse of this transformation with the XUV700, a medium-sized SUV designed to compete in the thriving 7-seater segment.

A Logo for the Adventurous South African Spirit

Mahindra’s new logo, dubbed the “Twin Peaks,” is not just a design; it’s a symbol of innovation and adventure, perfectly resonating with the South African spirit. This sleek and dynamic emblem encapsulates the essence of Mahindra’s vision for its SUV lineup. It’s a logo that signifies a new era for the brand and a clear focus on the SUV market.

XUV700: Redefining the Mahindra Experience

The XUV700, released in 2022, stands as the flagbearer of Mahindra’s revamped image. It’s a budget-friendly, 7-seater SUV that seeks to address the shortcomings of its predecessor, the XUV500. Critics had often noted issues with the XUV500’s firm ride quality and substantial body roll. The XUV700, however, promises to erase this past and deliver an exceptional driving experience.

Sleek Design and Striking Features

The XUV700, particularly in its top-of-the-line AX7 L variant, leaves a lasting impression with its striking design. It’s adorned with sleek door handles and a bold front fascia that commands attention on South African roads. The modern LED headlights, featuring stylish C-shaped daytime running lights, not only provide superior visibility but also add to the SUV’s contemporary appeal.

At the rear, the XUV700 continues to captivate with its fierce-looking taillight clusters, giving it a distinctive presence, especially during night drives. Rolling on stunning 18″ alloy wheels, the SUV strikes a perfect balance between style and functionality.

Size Does Matter

One of the key improvements in the XUV700 is its dimensions. This SUV appears longer and larger than its predecessor, the XUV500, which translates to a more spacious and comfortable interior. South African buyers, particularly those in search of a 7-seater SUV, will find this feature highly appealing.

Here’s a breakdown of the XUV700’s dimensions:

Length4,695 mm
Width1,890 mm
Height1,755 mm

These generous dimensions make the XUV700 a practical choice for families and adventurers alike. Whether it’s a weekend getaway or daily commuting, this SUV offers the space and comfort you need.

A Bright Future for Mahindra in South Africa

Mahindra’s transformation, marked by the introduction of the “Twin Peaks” logo and the revamped XUV700, signifies the company’s commitment to delivering excellence in the SUV market. With its striking design, improved performance, and spacious interior, the XUV700 is set to make a significant impact on South African roads, catering to the diverse needs of its customers.



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