Categories: Lifestyle
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2023-10-24 10:50 AM

Land Cruiser “Se” Concept Redefines SUV Excellence at 2023 Japan Mobility Show

  • Toyota unveils the all-electric Land Cruiser "Se" concept, signaling its entry into the large electric family SUV market.
  • The "Se" concept combines striking design, roomy seven-seater interior, and off-road capabilities, emphasizing electric SUV's potential.
  • Toyota's innovative showcase at the 2023 Japan Mobility Show features various electric mobility solutions, from trucks to personal transport.
By Lethabo Ntsoane

Toyota, a global leader in the automotive industry, has unveiled a groundbreaking all-electric concept at the 2023 Japan Mobility Show, signalling the company’s commitment to the electric vehicle (EV) revolution. The star of the show is the Toyota Land Cruiser “Se” concept, which offers a glimpse into the future of large, all-electric family SUVs.

A Striking, All-Electric Transformation

The Toyota Land Cruiser “Se” concept stands out with its bold and futuristic design. It presents an angular, boat-like appearance that combines a long hood, a sweeping windshield, and a rounded rear end featuring a distinctive visor taillight design. It’s an alluring blend of rugged off-road DNA and the sleek aesthetics of electric mobility.

Table 1: Land Cruiser “Se” Specifications

AspectMeasurement (Inches)

The seven-seater configuration of the “Se” hints at its family-friendly intentions, and its substantial dimensions, including a 120.08-inch wheelbase and an overall length of 202.76 inches, ensure ample interior space. Interestingly, it boasts a wider stance and shorter height compared to the traditional gas-powered 2024 Land Cruiser, which comes with a wheelbase of around 112 inches.

This difference in dimensions may be attributed to accommodating a substantial battery pack, emphasizing the automaker’s commitment to electric mobility. The attention to aerodynamics is evident in the design, with digital side-view mirror cameras incorporated to minimize air resistance and enhance efficiency.

All-Terrain Capabilities

Despite its electric nature, the Land Cruiser “Se” concept maintains the Land Cruiser legacy of rugged off-road capabilities. This is fantastic news for fans of the iconic gas-powered Land Cruiser. Toyota aims to demonstrate that an electric Land Cruiser can handle rough terrain just as effectively as its traditional counterparts. In essence, it retains the true spirit of adventure and exploration, albeit in an electrified package.

Embracing the Quiet Revolution

One of the inherent advantages of electric vehicles is their quiet operation, and Toyota capitalizes on this feature. The company highlights how the quietness of EVs can create a serene and comfortable cabin space, especially during urban drives. This tranquility is a significant benefit of electric mobility and aligns with the company’s evolving EV strategy.

A Changing Landscape

The Land Cruiser “Se” concept enters a market where automakers worldwide are racing to offer compelling three-row electric SUVs. In particular, Hyundai’s EV9, a three-row electric SUV nearing delivery, has garnered significant attention and is poised to compete in this growing segment. Toyota’s challenge lies in delivering a robust and appealing electric Land Cruiser that can meet the evolving needs and expectations of consumers.

Table 2: Key Features of the Toyota Land Cruiser “Se”

All-Electric PowertrainMarks Toyota’s entry into large electric family SUVs
Striking DesignAngular, boat-like appearance with sleek visor taillight design
Roomy Seven-Seater InteriorSpacious dimensions for a comfortable family experience
Off-Road CapabilityDemonstrates that EVs can maintain the Land Cruiser’s off-road prowess
Emphasis on AerodynamicsDesign elements for enhanced efficiency and performance
Quiet, Urban-Friendly DriveEV’s inherent quietness for peaceful urban journeys

Beyond the Land Cruiser “Se”: A Showcase of Innovation

While the Land Cruiser “Se” concept takes the spotlight, Toyota’s showcase at the 2023 Japan Mobility Show includes an array of other exciting concepts that delve into various aspects of electric mobility. Here’s a glimpse of what else Toyota has in store for the future:

1. Toyota EPU: A Midsize Electric Pickup Truck

  • Designed for outdoor activities.
  • Features a cabin that can open to the deck.
  • Lean and dreamt-up design for versatility.

Table 3: Toyota EPU vs. Rivian R1T

AspectToyota EPU
Length199.61 inches
Width75.2 inches

2. Personal Transport Vehicles

  • “Land Hopper”: A foldable electric trike with leaning front wheels for easy maneuvering.
  • “Juu”: A powered wheelchair designed to ascend and descend stairs.

3. Space Mobility Prototype

  • A two-seater space All-Terrain Vehicle (ATV) designed for traversing rocky extraterrestrial bodies.
  • Will be integrated into Toyota’s upcoming Lunar Cruiser vehicle for future lunar missions.

4. Neo Steer Cockpit Concept

  • Inspired by motorcycle controls.
  • Allows drivers to control acceleration and braking with levers, enhancing the driving experience.
  • An innovative approach to making electric vehicles more engaging and enjoyable for all.

Table 4: Upcoming Competition in Large Electric SUV Segment

VehicleExpected FeaturesAvailability
Toyota Land Cruiser “Se”Striking design, off-road capabilitiesAnticipated production
Hyundai EV9Three-row electric SUV, urban-friendlyNearing delivery

The introduction of the Land Cruiser “Se” concept marks Toyota’s firm entry into the competitive market for large electric family SUVs. With its rich history of reliability and performance, the Land Cruiser name carries high expectations. Toyota’s challenge will be to translate the heritage and legacy of the Land Cruiser into the electrified future.

As the automotive industry embraces electric mobility and the world’s consumers seek eco-friendly and technologically advanced vehicles, Toyota’s pivot towards electric SUVs is a significant step. It not only showcases the company’s commitment to innovation but also serves as a reminder that even iconic nameplates can evolve to meet the changing needs and expectations of today’s drivers.

Toyota’s exploration of diverse electric mobility solutions, from pickup trucks to personal transport vehicles, and even extraterrestrial exploration, highlights the breadth of the company’s vision. The “Se” concept, in particular, embodies the company’s ambition to merge the legacy of off-road adventure with the promise of a sustainable, electrified future.

In the evolving landscape of electric mobility, all eyes will be on Toyota to see if they can successfully deliver the Land Cruiser “Se” and meet the high standards set by its legacy. The Land Cruiser “Se” is more than just a concept; it’s a symbol of Toyota’s commitment to embracing the electric future while staying true to its storied history.

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Lethabo Ntsoane

Lethabo Ntsoane holds a Bachelors Degree in Accounting from the University of South Africa. He is a Financial Product commentator at Rateweb. He is an expect financial product analyst with years of experience in reviewing products and offering commentary. Lethabo majors in financial news, reviews and financial tips. He can be contacted: Email: Twitter: @NtsoaneLethabo