Massmart Unveils Extended Black Friday Deals for November

  • Massmart is introducing a month-long Black Friday event throughout November, catering to South African consumers' preferences for extended shopping opportunities.
  • The focus of Black Friday deals at Massmart brands, including Game, Makro, and Builders, will be on essential items, groceries, pantry goods, electronics, and home improvement products.
  • Shoppers can enjoy modern shopping conveniences such as the OneCart on-demand shopping platform and online click-and-collect options, enhancing their Black Friday experience with ease and personalization.
Extended Black Friday

In a bid to cater to the ever-evolving demands of South African consumers, Massmart is set to continue its tradition of offering Black Friday deals throughout the month of November. This year, the retail giant is not only extending the duration of Black Friday but also unveiling a variety of exciting offers, both in-store and online, at its popular brands, including Game, Makro, and Builders.

As South Africans grapple with economic challenges, Massmart is aligning its Black Friday strategy with customer preferences for a longer shopping window, enabling them to make well-informed decisions and avoid the Black Friday rush. Massmart has listened to its customers and understands their desire for month-long promotions that allow them to compare prices and shop for essential items. The group is confident that these extended Black Friday deals will bring a sense of relief and joy to consumers during these trying times.

Targeted Deals for Savvy Shoppers

Massmart recognizes the growing demand for electronics and essential items among South African shoppers. To address this need, Game and Makro are focusing their Black Friday offerings on providing the best possible value for groceries and pantry essentials. Shoppers at Makro can look forward to bulk and multi-packs, as well as further savings on More4Less essential bundle deals. Meanwhile, Game is offering fantastic deals on household and pantry essentials, making it easier for consumers to stock up on everyday necessities.

For those looking to enhance their homes, Builders is the go-to destination this Black Friday season. The retailer will be offering seasonal essentials like air conditioners and paint, along with special deals on energy solutions. Whether you’re a DIY enthusiast or planning to renovate your living space, Builders’ offerings are sure to help you save big on home improvement.

Modern Shopping Solutions: OneCart and Click-and-Collect

In 2023, Massmart is revolutionizing the shopping experience by introducing its OneCart on-demand shopping platform. This platform comes equipped with a ‘personal shopper,’ allowing shoppers to find products with ease and convenience. It’s a game-changer for those who seek a more personalized shopping experience, combining the ease of online shopping with the assistance of a dedicated expert.

For the tech-savvy and those who prefer online shopping, the convenience factor is being amped up. Online shoppers at Builders, Game, and Makro will have the option of utilizing the online click-and-collect service. This service will be available at all Makro and Builders stores, as well as 67 Game stores. This means that you can shop from the comfort of your home and pick up your purchases at a convenient location, saving you time and effort.

Mark Your Calendars: Black Friday Dates

Massmart’s month-long Black Friday deals will be available in weekly tranches, ensuring a constant flow of exciting offers. Here are the specific dates for each round of deals at Makro, Game, and Builders:

Makro Deals:

  • Round 1: October 29 – November 5
  • Round 2: November 6 – November 12
  • Round 3: November 13 – November 19
  • Round 4: November 20 – November 26

Game Deals:

  • Round 1: November 1 – November 7
  • Round 2: November 8 – November 14
  • Round 3: November 15 – November 21
  • Round 4: November 22 – November 28

Builders Deals:

  • Round 1: October 30 – November 5
  • Round 2: November 6 – November 12
  • Round 3: November 13 – November 19
  • Round 4: November 20 – November 26

These dates are your key to unlocking an entire month filled with incredible deals and savings. Whether you’re looking for groceries, electronics, home improvement products, or pantry essentials, there’s something for everyone during this extended Black Friday event.


Massmart’s decision to expand Black Friday into a month-long extravaganza is a clear testament to its dedication to meeting customer needs and enhancing the shopping experience. By offering an array of essential items and electronic gadgets, Massmart aims to ease the financial burden on South African consumers. With the introduction of the OneCart platform and the convenience of online click-and-collect, shoppers have more reasons than ever to celebrate this Black Friday season. Make sure to mark your calendar for the upcoming deals, as this month-long celebration promises to deliver an abundance of savings and joy to shoppers across South Africa.



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