Takealot Launches Lightning-Fast Delivery Service in Cape Town


Takealot, South Africa’s leading online retailer, has officially expanded its on-demand delivery service, TakealotNOW, to encompass areas in the greater Cape Town region. This move comes as part of the company’s strategic efforts to meet the evolving demands of consumers and to cater to the growing trend towards convenient, fast delivery services.

TakealotNOW, which is accessible through the Mr D app, promises to deliver a curated selection of hundreds of Takealot products within an impressive 60-minute timeframe. The service aims to provide customers in the designated areas with unparalleled convenience and efficiency in their online shopping experience.

The expansion of TakealotNOW into the Cape Town region covers a wide array of neighborhoods, including the Atlantic Seaboard, City Bowl, Woodstock, Rondebosch, Kenilworth, Milnerton, Ottery, Century City, Foreshore, Plattekloof, Richmond Park, and surrounding areas. This strategic expansion underscores Takealot’s commitment to serving a diverse customer base across various regions.

CEO of Takealot Group, Frederik Zietsman, expressed his confidence in the TakealotNOW service, citing its successful piloting in Johannesburg and the Northern Suburbs of Cape Town. Zietsman emphasized the positive reception from customers, highlighting their appreciation for the swift delivery and convenience offered by TakealotNOW.

Zietsman remarked, “In an industry primarily focused on groceries, we’ve pioneered a shift by offering on-demand delivery on a diverse range of products.” He further emphasized Takealot’s dedication to meeting the needs of South African consumers by providing value and convenience through innovative services.

The integration of TakealotNOW into the Mr D app marks a significant milestone for both companies. Alex Wörz, CEO of Mr D, expressed his enthusiasm about the expansion, noting that TakealotNOW seamlessly aligns with Mr D’s commitment to providing customers with effortless convenience and a wide range of choices.

Wörz commented, “This expansion marks another exciting milestone for us. TakealotNOW seamlessly integrates with the Mr D app, offering our customers the same trusted, effortless convenience Mr D is known for now with a greater variety of choice, fast.”

Customers residing in the designated areas can access TakealotNOW by downloading the Mr D app from popular app stores such as the App Store, Google Play Store, or Huawei App Gallery. Once downloaded, users can navigate to the Shops tab within the app, where they will find the TakealotNOW store, enabling them to embark on their on-demand shopping experience seamlessly.

Furthermore, customers who have subscribed to TakealotMORE, Takealot’s new monthly subscription service, can enjoy complimentary deliveries on TakealotNOW orders placed through the Mr D app. This added benefit enhances the value proposition for subscribers, making it even more enticing to opt for Takealot’s on-demand delivery service.

In conclusion, Takealot’s expansion of its TakealotNOW service to the greater Cape Town region signifies a significant step towards meeting the evolving needs and preferences of South African consumers. By prioritizing speed, convenience, and product diversity, Takealot aims to solidify its position as the go-to destination for online shopping in South Africa’s competitive e-commerce landscape.