5 online selling platforms in South Africa 2024

Are you looking to sell your products or services online in South Africa? This article has you covered. We’ve compiled […]

5 online selling platforms in South Africa 2021

Are you looking to sell your products or services online in South Africa? This article has you covered. We’ve compiled a list of the top 5 online selling platforms in the country for 2024, taking into consideration factors such as fees, ease of use, and overall value.

Our picks include marketplaces, e-commerce websites, and social media platforms, so you can choose the option that best fits your needs. Whether you’re a small business owner, an artist, or simply looking to make some extra cash, these platforms can help you reach a wider audience and boost your sales.

When determining which online selling platforms to utilize, keep in mind minor details such as fees, suitability, and convenience.

Before you start selling your goods to make additional money, figure out which site is best for what you want to sell. Selling an old PC or laptop necessitates a different platform than selling a couch or refrigerator. We’ve compiled a list of the most popular online platforms, together with information on their target audience, design, and price.

1. Takealot

Takealot is one of South Africa’s most popular online marketplaces. It serves as a marketplace where buyers and sellers can connect, making it a great option for organized sellers with a lot of inventory. Here are the key details:

  • Monthly Subscription Fee: R400 per seller account.
  • Success Fee: A percentage of each sale.
  • Fulfillment Fee and Storage Fee: Additional charges apply if you use their fulfillment services.

Takealot is ideal for established sellers with a steady supply of products. The platform offers extensive reach and support, making it a worthwhile investment for serious sellers.

Read more on Takealot

2. Facebook Marketplace

Facebook Marketplace is a free platform with a large, engaged audience. It allows you to sell products while socializing, and people are more likely to trust you because they can view your Facebook profile.

A user-friendly interface and the ability to reach a local audience make Facebook Marketplace perfect for selling a wide range of items, from electronics to furniture.

3. Gumtree

Gumtree is an excellent platform for selling items quickly. It is particularly useful for those who need to sell something fast and locally. The only downside is the numerous ads that can be distracting.

  • Cost: Free to list, optional paid boosts available.

Gumtree’s simplicity and local focus make it ideal for quick sales, whether you’re selling a car, appliances, or furniture.

4. BidorBuy

BidorBuy is a well-established online marketplace similar to Takealot but more suitable for sellers with second-hand goods or specialized products. It offers a straightforward sign-up process and is ideal for those with a limited budget.

  • Fees: Listing fees vary based on the product category, and there are success fees on sales.

BidorBuy is a great platform for both occasional and regular sellers, particularly those dealing in second-hand goods.

5. OLX

OLX is similar to Gumtree, allowing you to sell anything quickly. It does not charge for placing adverts unless you choose to boost them for faster responses.

  • Cost: Free to list, optional paid boosts available (R100 boost can lead to a sale in less than an hour).

OLX’s ease of use and free listing options make it a go-to platform for selling various items quickly.

Honorable Mention: Amazon South Africa

Amazon’s recent entry into the South African market offers another robust option for sellers. Amazon provides extensive reach, reliable logistics, and a trusted platform for buyers and sellers alike.

  • Fees: Amazon charges referral fees, variable closing fees, and fulfillment fees if you use Fulfillment by Amazon (FBA).

Amazon is ideal for sellers looking to scale their business and reach a broader audience both locally and internationally.

Read more on Amazon South Africa

In conclusion, whether you are a seasoned seller or just starting, these platforms offer a variety of options to suit different needs and products. Choose the one that aligns best with your goals and start reaching a wider audience today.

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