Categories: BusinessNews
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2023-11-28 10:02 AM

SABC’s New CEO Nomsa Chabeli Reshapes Broadcasting Future

  • Appointment of Nomsa Chabeli as SABC's CEO: The article focuses on the announcement of Nomsa Chabeli as the new Group Chief Executive Officer (GCEO) of the South African Broadcasting Corporation (SABC). It highlights her extensive experience in marketing and leadership roles in various renowned organizations like Multichoice and MTN SA, along with her academic background, emphasizing her suitability for the position.
  • Challenges and Financial Strain at SABC: It addresses the financial challenges faced by SABC, notably a substantial loss of R1.1 billion during the previous financial year and the significant outstanding amount of R44 billion in unpaid license fees owed by millions of South Africans. The article underlines the critical financial situation awaiting Chabeli as she assumes her new role.
  • Vision and Plans for Revival: Despite the financial hardships, the article emphasizes Chabeli's commitment to driving revenue generation, fostering strategic growth, and embracing innovation. Her expressed dedication to upholding SABC's legacy of public service through broadcasting and her focus on leveraging innovation and connectivity to resonate with diverse audiences signify a vision for the corporation's revival under her leadership.
By Miriam Matoma


The South African Broadcasting Corporation (SABC) has made a significant stride by appointing Nomsa Chabeli as its Group Chief Executive Officer (GCEO). This strategic decision comes as the SABC endeavors to navigate through a period of financial turbulence and embrace a transformative trajectory to uplift its operations.

Chabeli brings a wealth of experience garnered from prominent roles in the marketing sphere. Her tenure at Multichoice, where she served as the Marketing Director for Supersport and DStv portfolio, as well as her contributions to entities like SAB, Brand South Africa, GCIS, and Edcon, underscores her expertise in brand management and strategic positioning.

Notably, her impactful stint at MTN SA is recognized for propelling MTN to secure the esteemed title of the most valuable brand in South Africa, culminating in the prestigious accolade of the 2022 Brand of the Year conferred by Brand Finance South Africa.

Her career trajectory is also marked by pivotal engagements in iconic events, such as steering the marketing and communications for South Africa’s 2010 World Cup Bid and serving as the Marketing Director for the ICC Cricket World Cup 2003. Her involvement in shaping and executing South Africa’s communications and marketing strategy for various Davos World Economic Forums underscores her adeptness in handling high-stakes global platforms.

Academically, Chabeli’s credentials are robust, boasting an MBA from Henley Business School and ongoing pursuit of a Master’s in Digital Business at Wits Business School, attesting to her commitment to continuous learning and staying abreast of evolving business landscapes.

The Board of Directors at SABC has expressed unwavering confidence in Chabeli’s ability to spearhead revenue generation, foster strategic growth, drive innovation, and uphold the cherished values that define the legacy of the broadcasting corporation.

Expressing her enthusiasm for the new role, Chabeli conveyed, “I am truly honored and excited to join the SABC as its new GCEO. This organization holds a rich legacy of public service through broadcasting, and I am committed to advancing its mission and intensifying efforts to significantly improve revenue generation and lay the foundation for enduring success.”

Acknowledging the challenges posed by a rapidly evolving digital landscape, Chabeli emphasized a collective approach in embracing innovation, cultivating meaningful connections, and ensuring that the SABC’s content remains impactful, informative, and resonant within the diverse spectrum of audiences in today’s dynamic media landscape.

However, Chabeli’s ascension to the leadership role at SABC is accompanied by profound financial challenges facing the organization. The group faced a staggering loss of R1.1 billion during the 2022/23 financial year, amplifying concerns about its fiscal sustainability. A critical factor contributing to this financial strain is the substantial outstanding amount of R44 billion in unpaid license fees, owed by over 9 million South Africans.

Chabeli’s leadership will be instrumental in navigating these financial hurdles, devising innovative revenue-generation strategies, and fostering sustainable growth while upholding the SABC’s core values of public service and impactful broadcasting.

As she steps into this pivotal role, all eyes are on Nomsa Chabeli, envisioning a new chapter of resurgence and relevance for the South African Broadcasting Corporation under her leadership.

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Miriam Matoma

Miriam is a freelance writer, she covers economics and government news for Rateweb. You can contact her on: Email: miriam@rateweb.co.za Twitter: @MatomaMiriam