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2024-03-19 12:07 PM

10 assets that rich South Africans are investing 2024

By Leslie Phiri

As we go about our daily lives and run our businesses, investment plays a significant role in practically every decision we make. A poor investment can devastate not just your life and career, but also future generations. It is critical to understand what sets the bulk of wealthy South Africans apart. They simply know which investments to make. This essay will assist you in determining which assets wealthy South Africans are investing in now and in the aftermath of the COVID 19 pandemic, and in which you may invest.

1. Real Estate

Property ownership is a critical foundation of any successful African economy. Along with land ownership, investment in immovable property has the added benefit of rarely depreciating in value. Investing in land is extremely critical for not just conserving your money but also exponentially growing it. One of the major advantages of investing in property is that you are guaranteed revenue at the end of each month when tenants pay their rent.

You can never go wrong with real estate, even more so now that COVID 19 has passed and people are looking for new chances.

2. Gadgetry

If you want to expand your business and maximize your return on investment, you must obtain equipment that enables the growth of your product or service. For instance, if you are in farming, investing in state-of-the-art farming equipment would only help you increase your business’s profitability. If you’re in the printing business, invest in the latest 3D printers available and enhance your ability to provide cutting-edge printing services.

By the time the rest of the world catches up with the latest gadgetry, you will have earned enough money from the equipment to invest in additional cutting-edge advancements. Maintain a competitive edge by investing in the most advanced equipment available.

3. Stocks

Stock investing is one of the oldest and most frequently misunderstood financial strategies. While the majority of people believe that investing in the Johannesburg Stock Exchange (JSE) is a complicated process, it is actually quite simple to purchase shares for investment purposes. However, due diligence is necessary. By utilizing the services of a stockbroker, you can invest directly in publicly traded companies.

If you are unsure which stocks to purchase, you can hire reputed fund managers to make the investment decision for you by investing in shares that will almost certainly return your money.

4. Brands

Numerous South Africans earn money by investing money and time in establishing their businesses. Individuals identify with specific brands when making daily purchases. A similar-quality product will sell differently on the market solely due to the brand it represents. Thus, it is critical to set aside finances for a brand’s growth and maintenance of brand visibility. South Africans are now gravitating toward things connected with a respected brand, following international trends. As a result, it is critical to expand your brand.

5. Raw Materials

The economy of South Africa has been highly turbulent throughout the last five years. Prices of raw materials have a history of fast fluctuation. This is the backdrop against which one can invest in raw materials. Rather than hoarding money that may lose value, safeguarding your funds through the purchase of raw materials can help preserve and expand your resources. Investing in Gold, Silver, and Platinum can generate significant returns, depending on market conditions.

Due to the fact that the price of gold has been continuously increasing over the years, investing in such raw materials may be a wise move, particularly if the rand continues to weaken.

6. Bonds

The majority of governments throughout the world have issued bonds to investors, and South Africa is no exception. Bonds fundamentally mean that you are borrowing money from the government or a local government that will be repaid to you with interest over a specified period of time. With South Africa in the midst of a recession, the majority of states and local governments are almost certain to increase their bond purchases. This is an extremely safe investment, as it is backed by the government.

7. Mutual Funds

Pooling resources as a clique of investors to purchase shares may be another strategy for generating large returns. Due to the current uncertain economic climate, individuals may be unable to purchase bonds, stocks, or other securities; therefore, mutual funds may be the best option for purchasing any securities. It is critical to work collaboratively, pool your funds, and work with an ethical and respected fund manager to handle your investment.

8. Patents

In today’s rapidly digitalized world, it is critical to continually consider the future when attempting to extract financial value from any investment. As the inventor of any product, patents grant you the exclusive right to prevent others from economically exploiting your creation for a period of twenty years from the date of application. As you innovate, ensure that your product is protected. Once your product is patent protected, no one else will be able to utilize it in any form.

If someone violates this, you may pursue legal action. Take your time developing your product and ensure that it is protected by patents.

9. Cash

Investing in cash can generate significant profits. Cash is a highly sought-after commodity during this COVID-19-induced catastrophe. Individuals and businesses alike require cash to keep afloat. Lending cash to be repaid with interest might prove to be a profitable investment, particularly as the market begins to open up post-COVID-19.

Although cash investments often provide a lower rate of return than other types of investments, cash has a higher value than plastic money. With consumers disposing of some products as a result of recurring issues, having ready cash enables you to purchase some of these items at bargain prices.

10. People

Make an investment in people. After all is said and done, you cannot properly implement the aforementioned ideas unless you invest in people. The world is evolving toward human capital investment. It is no longer about the concept, but about the person behind the concept. Engage a strong team of qualified business professionals to manage your enterprises. Individuals of importance, individuals of worth. Engage the best legal minds to represent you in your interactions; this will add value to your offering. Businesses exist as a result of people. As such, individuals may prove to be South Africa’s greatest advantage.

Employ reputable Chief Executive Officers to lead your businesses. Due to the respect they demand, their reputation has the potential to turn around your company’s fortunes. Never underestimate the value of people as an asset.

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Leslie Phiri

Leslie Phiri holds a Diploma in English Literature from the National University of Science and Technology and a Bachelor of Science in Journalism from the University of South Africa. At Rateweb he focuses on news and developing story in finance. He also hosts Rateweb's personal finance podcast. You can get hold of him at leslie@rateweb.co.za