Categories: ReviewsTechnology
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2024-01-30 8:24 AM

Samsung Galaxy S24 Ultra Review: Is the Price Justified?

  • Samsung Galaxy S24 Ultra offers premium hardware and AI features but faces scrutiny over its steep R29,999.99 price tag.
  • The device impresses with its bright anti-glare display, Snapdragon 8 Gen 3 chipset, and seven years of OS upgrades.
  • However, concerns arise over battery performance, lack of significant improvements, and availability of similar features on cheaper models.
By Lethabo Ntsoane

The Samsung Galaxy S24 Ultra has hit the shelves with a hefty price tag of R29,999.99, leaving consumers wondering whether the premium cost is justified. With a plethora of high-end features and AI capabilities, the S24 Ultra promises to deliver top-tier performance. But does it live up to the hype? Let’s delve into the details.

Hardware Highlights

The S24 Ultra boasts cutting-edge hardware, including a stunning display with an anti-glare coating that ensures excellent visibility even in bright sunlight. The device’s 6.8-inch screen peaks at 2,600 nits, offering a vibrant viewing experience. Moreover, the inclusion of a Snapdragon 8 Gen 3 chipset and 12GB of RAM ensures smooth performance across various tasks.

Battery and Charging

While the battery performance is deemed satisfactory, with the device lasting through a day of moderate usage, concerns arise over the lack of significant improvements in this area. The device supports 45W wired and 15W wireless Qi charging, but the absence of Qi2 compatibility for MagSafe charging may disappoint some users.

Software and User Experience

Running on One UI 6.1 based on Android 14, the S24 Ultra delivers a seamless user experience with a range of Samsung-specific features. The promise of seven years of OS upgrades and security updates adds value to the device, enhancing its longevity. However, some users may find certain Samsung software features intrusive, although customization options are available.

AI Features

One of the highlights of the S24 Ultra is its array of AI features, including live translation for phone calls and voice recording summaries. These features are lauded for their usefulness, although some inconsistencies are noted in their performance. Additionally, Circle to Search, a Google feature integrated into the device, offers convenient search capabilities within any app.

Camera System

The device’s camera system is nothing short of impressive, featuring a variety of lenses for diverse photography needs. However, the replacement of the 10x lens with a 5x lens may disappoint enthusiasts of extreme zoom photography. Nonetheless, the camera system maintains Samsung’s signature saturated colours and delivers improvements in portrait mode and support for Ultra HDR photos.

Is the Price Justified?

Despite its premium features, the Samsung Galaxy S24 Ultra faces scrutiny over its steep price tag. With a retail price of R29,999.99, consumers question whether the device offers sufficient value for money. While the hardware and some AI features impress, the lack of significant improvements and the availability of similar features on cheaper models raise doubts about the justification for the price increase.


In conclusion, the Samsung Galaxy S24 Ultra presents a compelling package of high-end hardware and AI capabilities. However, the hefty price tag may deter some potential buyers, especially considering the availability of comparable features on less expensive models. As consumers weigh their options, the decision to invest in the S24 Ultra ultimately depends on their priorities and budget.

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Lethabo Ntsoane

Lethabo Ntsoane holds a Bachelors Degree in Accounting from the University of South Africa. He is a Financial Product commentator at Rateweb. He is an expect financial product analyst with years of experience in reviewing products and offering commentary. Lethabo majors in financial news, reviews and financial tips. He can be contacted: Email: Twitter: @NtsoaneLethabo