Categories: Technology
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2023-09-15 7:26 AM

X CEO Yaccarino’s Leadership Reshuffle and Global Expansion

  • Executive Team Overhaul: X CEO Linda Yaccarino initiates a major shake-up, appointing media industry veterans to key positions.
  • Focus on Content: Brett Weitz, former GM of TNT, joins as Head of Content, signaling a shift towards richer content offerings.
  • Global Expansion: X strengthens its presence worldwide, with new leaders appointed in the Americas, Europe, and Asia Pacific.
By Lethabo Ntsoane

In a strategic move to redefine its global presence and offerings, X, formerly known as Twitter, is undergoing a major executive team transformation under the leadership of CEO Linda Yaccarino. Yaccarino, an experienced ad executive with roots in NBCUniversal, officially took the reins in June, and she is determined to steer the ship towards new horizons.

A Media-Centric Reshuffle

Linda Yaccarino’s vision for X involves bringing on board a cadre of media industry veterans to drive the company’s future endeavors. The changes signal a significant shift in focus, with Yaccarino concentrating on “business operations,” while X’s owner, Elon Musk, will be directing his energy towards “product design” and “new technology.”

One of the most noteworthy appointments is Brett Weitz, the former General Manager of TNT, TBS, and truTV, who joins X as the Head of Content, Talent, and Brand Sales. This signals a clear intention to bolster X’s content offerings, aiming to engage a wider audience.

In addition to Weitz, Monique Pintarelli steps into the role of Head of the Americas, responsible for overseeing Sales and Partnerships across the U.S., Canada, and Latin America. This move aligns with X’s ambition to strengthen its presence in these key markets. Reporting to Pintarelli are Marco Botero and Sydney Robertson, alongside U.S. vertical leads.

The U.S. sales division will see a consolidation of responsibilities under various leaders:

LeaderFocus Areas
Andrew AvizaRetail, Travel, Dining
Mike DupreeAlcohol, Sports, Gambling, News, Cannabis
Brett GoldslagerPolitical, Education, Energy
Jeff MeleiFinancial Services, CPG, Pharmaceuticals, Health
Rob PietschTechnology, Telecommunications, Auto
Ged TarpeyMovies, Streaming, Broadcast

Carrie Stimmel, former Chief Growth Officer at NBCUniversal, assumes the mantle of Global Agency Leader. She will work closely with Holding Companies and oversee Sales Operations & Strategy.

To further strengthen its global presence, X is also making strategic appointments in other regions:

  • Ayumu Matsuma, Antoine Caironi, and Greg Owens are entrusted with overseeing all Advertising Sales and Partnerships for Japan, the Middle East and North Africa, and Europe, respectively. The search is underway for a leader in the Asia Pacific region.

Rob Hayes, who previously served as Chief Business Officer at Dow Jones and Company, steps in as the Lead for Revenue Operations. His primary focus will be on identifying and capitalizing on the most significant revenue opportunities within the Sales team.

Linda Yaccarino will have Haim Vaturi and Chris Park, who run the Developer and API partnership team, reporting directly to her, ensuring a holistic approach to X’s developer relations.

This reshuffling of X’s executive team aligns with Yaccarino’s vision of reimagining how users and customers worldwide interact with the platform. The company’s focus on bolstering its content offerings and strengthening its global reach signals an ambitious strategy under her leadership.

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Lethabo Ntsoane

Lethabo Ntsoane holds a Bachelors Degree in Accounting from the University of South Africa. He is a Financial Product commentator at Rateweb. He is an expect financial product analyst with years of experience in reviewing products and offering commentary. Lethabo majors in financial news, reviews and financial tips. He can be contacted: Email: lethabo@rateweb.co.za Twitter: @NtsoaneLethabo