Uber, the global leader in ride-hailing and food delivery services, has launched a new membership programme, Uber One, in South Africa. This innovative programme combines the best of Uber and Uber Eats, offering a host of benefits to members, including discounts and exclusive experiences. The launch of Uber One is a significant step in Uber’s ongoing efforts to enhance its value proposition for users, earners, and merchants alike.
Uber One is designed to help members navigate everyday life with ease and convenience. For a monthly fee of R50 or an annual fee of R500, members can enjoy a wide range of benefits. These include unlimited R0 delivery and up to 0% service fees on food and groceries from Uber Eats. This is a significant saving for those who frequently use Uber Eats for their food and grocery deliveries.
In a move that underscores Uber’s commitment to customer satisfaction, the company has introduced a unique feature for Uber One members. If an Uber Eats order arrives later than the Latest Arrival By Estimate, members will receive R20 in Uber Cash. This not only compensates for the delay but also encourages users to continue using the service.
Uber One members also stand to benefit from their rides. They will receive 5% in Uber Cash on eligible rides, including Uber Black, UberX, Uber Comfort, and Uber XL. This cashback can be used on the next order or ride, effectively reducing the cost of future rides.
In addition to these benefits, Uber One members will have access to a host of promotions and special offers exclusive to members. This feature is likely to appeal to the tech-savvy and shopping-oriented audience in South Africa, who are always on the lookout for the best deals and experiences.
Daniele Joubert, Head of Growth and Consumer Operations SSA at Uber Eats, expressed her excitement about the new offering. “Uber One is a membership platform that makes every day effortless. The savings you get offer outstanding value across Uber and Uber Eats. We want our members to enjoy Uber and Uber Eats as part of their daily lives and that is why we promise to make it right if their order gets delivered late. Uber One is really all about giving users more Uber and Uber Eats,” she said.
Kagiso Khaole, General Manager for Uber Sub-Saharan Africa, also highlighted the impact of Uber and Uber Eats on South Africa’s mobility and delivery industries. “Uber and Uber Eats have revolutionised South Africa’s mobility and delivery industries since the brand’s launch here in 2013, with more than 30 million riders and eaters across sub-Saharan collectively taking advantage of the convenience, accessibility and sheer ease they offer. We’re proud to keep building on the value that we offer.”
The launch of Uber One in South Africa is a testament to Uber’s commitment to providing value and convenience to its users. It also showcases the potential of technology to transform everyday experiences, from commuting to shopping. As the programme rolls out, it will be interesting to see how it shapes the future of ride-hailing and food delivery services in South Africa.
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