Shader, a groundbreaking startup in the augmented reality (AR) industry, is disrupting the landscape with its innovative no-code AR creation platform. Founded by Darya Sesitskaya, a former Snap design lead, Shader aims to democratize AR creation by providing an accessible tool that generates custom effects, masks, and lenses through simple text-based prompts. The company’s recent developments and funding milestones mark a significant stride towards revolutionizing AR content creation.
Beta Launch and Early Success
Shader’s flagship product, a real-time AI camera app, launched in beta on iOS devices in December 2023. The app allows users to create personalized AR effects quickly by scanning their faces and entering text-based prompts. Despite simplicity in results during initial testing, Shader’s app garnered approximately 3,000 downloads, indicating early interest and potential for growth.
Cross-Platform Functionality and Social Integration
One of Shader’s key strengths is its cross-platform functionality, enabling users to share their creations seamlessly on popular social media platforms such as Instagram, TikTok, and Snapchat. The upcoming launch of an in-app social feed will further facilitate sharing and collaboration among users, fostering a vibrant community of creators.
Recent Developments and Expansion Plans
In addition to the iOS app, Shader recently launched a web version with built-in webcam support, expanding accessibility beyond mobile devices. The company is also optimizing its iOS app for Apple’s Vision Pro technology, further enhancing the user experience. Moreover, Shader offers an API and plug-in for companies interested in incorporating AR into their products, positioning itself as a versatile solution provider in the AR industry.
Funding and Future Outlook
Shader’s recent funding round, which raised $580,000 from prominent investors such as Betaworks and Greycroft, underscores the growing demand for AR creation tools. The capital will be utilized to develop new features, including speech-to-text prompts and integration with platforms like Twitch and Discord.
Mission and Vision
Darya Sesitskaya, founder of Shader, articulated the company’s mission to democratize AR/AI effects for everyone. With plans to expand into various social filters and implement voice-to-AR effects and 3D background replacements, Shader is poised to unlock new possibilities for the 400 million creators on social media.
Conclusion
Shader’s no-code AR creation platform represents a significant advancement in the AR industry, empowering users to easily create personalized content without requiring engineering or design skills. With its user-friendly design principles and ambitious expansion plans, Shader is poised to shape the future of AR content creation, revolutionizing the way people interact with augmented reality.
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