Adelaide: Forbes’ AI Revolution Sparks Personalized Engagement

  • Forbes introduces "Adelaide," a generative AI-powered search platform, enhancing user engagement and providing personalized article recommendations.
  • Adelaide remembers user queries, supports follow-up questions, and aims to expand its knowledge base to Forbes' entire archive.
  • Forbes demonstrates its commitment to AI-driven innovation in media, building on previous tools like "Bertie" and "ForbesOne."

Forbes, a name synonymous with business and financial news, has taken a significant step towards enhancing reader engagement with the launch of its generative AI-powered search platform named “Adelaide.” The platform is set to revolutionize how readers interact with the publication’s vast repository of news stories, opinion pieces, and lists.

Adelaide, Forbes’ latest venture into the realm of AI-driven solutions, is powered by Google Cloud’s cutting-edge AI tools. This collaboration aims to provide readers with personalized search experiences that go beyond traditional keyword-based queries. With Adelaide, users can ask specific questions or provide general topic areas, and the platform responds by recommending relevant articles and providing summarized answers, as long as the query falls within Forbes’ coverage scope.

The Birth of Adelaide

The name “Adelaide” carries historical significance for Forbes, as it pays homage to the wife of the publication’s founder, B.C. Forbes. This innovative AI search platform is envisioned as a means to increase engagement with both search functionality and Forbes’ compelling stories.

Mr. Vadim Supitskiy, Forbes’ Chief Digital and Information Officer, shared insights into the motivation behind Adelaide. He expressed, “Engagement with search has been pretty standard for us, so we thought it would be a good opportunity to innovate using generative AI and boost the number of users that look for information.” The objective is clear: to harness AI technology to create a more personalized and engaging reader experience.

Unveiling Adelaide’s Capabilities

Adelaide’s functionality is designed to cater to the needs of a wide-ranging readership, empowering them to explore Forbes’ extensive content effortlessly. The platform has been trained on Forbes stories, encompassing the past 12 months of news and list coverage. This ensures that users receive the most up-to-date and relevant information in response to their queries.

Table 1: Adelaide’s Key Features

Query PersonalizationAdelaide tailors its responses to individual user queries.
Article RecommendationsUsers receive suggestions for related articles.
Summarized AnswersAdelaide provides concise answers to user questions.
Conversation ContinuationUsers can engage in follow-up questions.

Adelaide doesn’t merely provide static responses. In a live demo, Mr. Supitskiy demonstrated how users can continue the conversation with Adelaide through follow-up questions. The platform remembers the context and previous queries, facilitating a dynamic and informative dialogue with readers. This feature offers a unique and engaging experience, fostering a deeper connection between readers and Forbes’ content.

A Growing Trend in Media

Forbes isn’t the first media company to embrace generative AI tools. The industry has seen a proliferation of AI-driven solutions that aim to enhance user experiences, albeit separately from the AI-generated articles that have stirred controversy. In August, notable publications such as Macworld, PCWorld, Tech Advisor, and TechHive introduced AI chatbots on their websites. These chatbots allow readers to ask questions and receive answers based on the content of their articles.

Forbes, however, is distinguishing itself by introducing Adelaide, a comprehensive AI-driven search platform that is set to become a game-changer in the realm of content discovery and engagement.

Forbes’ Journey with AI

The development of Adelaide is not Forbes’ first foray into the world of AI. In 2019, the publication introduced “Bertie,” an AI-powered tool that provided Forbes journalists with suggestions about their writing style. Both Adelaide and Bertie were built using tools and expertise from Google Cloud, showcasing Forbes’ commitment to staying at the forefront of technological advancements.

In addition to Adelaide and Bertie, Forbes unveiled “ForbesOne” in 2021, a machine learning platform designed to create personalized content recommendations for users. This history of working with AI underscores Forbes’ dedication to harnessing technology to offer enhanced value to its readers.

A Glimpse into Adelaide’s Future

Forbes has high hopes for Adelaide and envisions it as a cornerstone of their digital strategy. While there is no specified timeline for a full rollout, Mr. Supitskiy has expressed a desire to expand Adelaide’s knowledge base to encompass Forbes’ entire archive, dating back to 1917 when Forbes magazine was founded. This expansion could potentially unlock an unprecedented wealth of historical content, making it readily accessible to modern readers.

The Promise of Adelaide

As Forbes launches Adelaide, the publication is making a powerful statement about the future of content discovery and reader engagement. The platform offers readers a dynamic and personalized experience, leveraging generative AI to tailor responses, recommend related articles, and facilitate ongoing conversations.

Adelaide’s launch also signifies Forbes’ continued commitment to leveraging technology to enhance its readers’ experience. By partnering with Google Cloud and utilizing the latest AI tools, Forbes is at the forefront of innovation in the media industry.

As the platform expands its knowledge base and capabilities, readers can look forward to an ever-improving experience. Forbes’ rich history and extensive archive are set to become more accessible and valuable than ever, thanks to Adelaide’s generative AI technology.

Forbes is not just reporting the news; it’s shaping the future of how readers engage with content. And with Adelaide leading the way, the future looks brighter than ever. Stay tuned for more updates on Adelaide’s journey of transformation and innovation in the world of digital media.



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