Substack, the popular platform known for its newsletters, has unveiled a new feature that allows users to engage in private one-on-one direct messaging. The announcement, made recently by the company, signals a significant shift towards incorporating social networking elements into the platform, akin to features found on platforms like Twitter and Instagram.
Direct Messaging: Facilitating Communication Between Writers and Readers
The highly anticipated direct messaging feature functions similarly to direct messaging on social networking apps. Users can initiate conversations from a writer’s or reader’s profile page, or through the dedicated Chat tab within the website or app interface. Additionally, writers have the option to include a “Send a message” button on their posts or notes, further streamlining communication between creators and their audience.
| Feature | Description |
|---|---|
| Initiation | Direct messages can be initiated from a writer’s or reader’s profile page, or via the website’s or app’s Chat tab. |
| Accessibility | Writers can opt to add a “Send a message” button on their posts or notes, facilitating direct communication with readers. |
| Notification | Substack notifies recipients of new messages via the app or email, ensuring timely engagement with direct messages. |
| Privacy Controls | Messages from users who aren’t directly connected will be filtered into a “Requests” folder, allowing recipients to accept or reject them. Writers can restrict DM requests to paid or founding members. |
Ensuring User Control and Safety
To maintain user control and safety, Substack has implemented measures to manage direct messaging effectively. Messages from users who aren’t directly connected will be sorted into a “Requests” folder, giving recipients the option to accept or reject them. Moreover, creators can opt to limit direct messages to paid or founding members, enhancing privacy and exclusivity within the platform.
Navigating Content Moderation Challenges
As Substack evolves into a platform with social networking features, it faces challenges similar to those experienced by established social networks, particularly concerning content moderation. The company recently came under scrutiny for its handling of white supremacist newsletters on the platform. Despite facing criticism, Substack has remained firm on its policy, choosing not to alter its approach to content moderation.
Conclusion
Substack’s introduction of direct messaging represents a significant step towards transforming the platform into a multifaceted social network. By embracing features commonly associated with social networking platforms, Substack aims to enhance user engagement and interaction between writers and readers. However, as the platform navigates these changes, it must also address challenges related to content moderation and community management to ensure a safe and inclusive environment for all users.
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