In an exciting development, Netflix has announced an update to its Profile Transfer feature, enabling South African members to transfer their profiles to existing accounts. The company shared the news today through a blog post, highlighting the increased convenience and flexibility this feature offers to its users in South Africa.
Previously, when using the Profile Transfer feature, members were required to create a new account in order to transfer their profile preferences, such as personalized recommendations, viewing history, and favorites. This process served as a preliminary step before Netflix’s recent implementation of stricter rules on password-sharing, which necessitates an additional monthly fee of $7.99 for users who do not reside in the same household as the account holder.
Responding to user feedback and demands, Netflix has now introduced the option for South African members to transfer their profiles directly to existing accounts. This much-requested feature will be made available to all Netflix members in the country starting today, according to a Netflix spokesperson who spoke with local tech publication TechCrunch.
The updated Profile Transfer feature simplifies the process for users. They can now click on the profile icon, select “Profile Transfer,” and then choose “An Existing Account.” Users will then be prompted to enter the email address and password associated with the account they wish to transfer their profile to. Once the transfer is complete, both the user and the recipient will receive email notifications confirming the successful transfer of the profile.
This enhancement is expected to be particularly useful for South African individuals who are transitioning from living with their parents to sharing an account with a significant other or roommates. By providing a seamless transfer process, Netflix aims to improve user experiences and accommodate the changing dynamics of shared streaming subscriptions in South Africa.
It is important to note that if a user does not reside in the same household as the account holder but still wishes to transfer their profile, they will be added as an extra member and will be subject to the additional monthly fee. While this has sparked some online controversy, research firm Antenna reported that Netflix experienced a notable surge in daily sign-ups, with nearly 100,000 new subscribers recorded just three days after announcing the new password-sharing rules.
Netflix continues to adapt its services and policies based on user feedback, aiming to strike a balance between user convenience and maintaining a sustainable streaming business model. With the upgraded Profile Transfer feature, South African members now have greater control and flexibility over their streaming experience, catering to the diverse needs and preferences of the country’s Netflix audience.
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