Categories: Technology

Fujifilm Unveils Highly Anticipated X100VI Mirrorless Camera

  • Fujifilm Unveils X100VI Mirrorless Camera: The latest model boasts a 40MP sensor, IBIS, and advanced autofocus.
  • Price and Availability: Priced at ZAR 30,381, it comes in silver or black and ships in early March.
  • Market Response: Anticipation is high despite the ZAR 6,394 price increase from its predecessor.
Published by
Lethabo Ntsoane

Fujifilm has officially announced the release of its latest mirrorless camera, the X100VI, much to the delight of photography enthusiasts worldwide. Following in the footsteps of its wildly popular predecessor, the X100V, this new iteration promises significant upgrades while retaining the classic charm that has endeared the X100 series to many.

Enhanced Features and Specifications

The Fujifilm X100VI comes with a host of improvements aimed at elevating the photography experience. Key enhancements include:

SensorA more detailed 40MP sensor offers greater cropping flexibility and editing possibilities.
In-Body Image Stabilization (IBIS)IBIS provides up to six stops of stabilization, ensuring sharper images in challenging conditions.
ProcessorPowered by Fujifilm’s latest X-Processor 5, offering nearly twice the speed of its predecessor.
AutofocusImproved autofocus with advanced subject detection algorithms for enhanced performance.
Film SimulationsIncludes 20 Fujifilm film simulations, including the exclusive Reala Ace simulation.
ConstructionAluminum body designed for durability, with additional accessories required for weather resistance.
ManufacturingMade in China, shifting from its Japanese predecessor to increase production capacity.

Price and Availability

The X100VI is priced at ZAR 30,381 (USD 1,599), representing a ZAR 6,394 increase from its predecessor. It is available in silver or black and is expected to start shipping in early March 2024. Additionally, Fujifilm will release a limited edition version priced at ZAR 37,981 (USD 1,999), featuring unique engravings and packaging, exclusively available through direct order from Fujifilm.

Market Response

The announcement of the X100VI comes amidst a backdrop of high demand for its predecessor, the X100V, which experienced extensive backorders and soaring prices on the secondary market. Despite the price increase, the X100VI is expected to generate significant interest among photography enthusiasts, thanks to its blend of traditional manual controls, excellent JPEG color rendering, and modern technology.


With its array of enhancements and improvements, the Fujifilm X100VI promises to be a formidable contender in the mirrorless camera market. Building upon the success of its predecessors, it combines classic styling with cutting-edge features, offering photographers a versatile tool to capture their creative vision. As anticipation mounts for its release, the X100VI reaffirms Fujifilm’s commitment to innovation and excellence in the world of photography.

Lethabo Ntsoane

Lethabo Ntsoane holds a Bachelors Degree in Accounting from the University of South Africa. He is a Financial Product commentator at Rateweb. He is an expect financial product analyst with years of experience in reviewing products and offering commentary. Lethabo majors in financial news, reviews and financial tips. He can be contacted: Email: Twitter: @NtsoaneLethabo