Singapore-based startup, Brilliant Labs, introduces Frame, a new pair of augmented reality (AR) glasses, poised to challenge the tech giant Apple’s Vision Pro. Powered by an AI assistant named Noa, Frame promises to revolutionize human-AI interaction through innovative wearables.
Investment from Niantic CEO John Hanke
Brilliant Labs made headlines today with the announcement of Frame, its latest venture into the realm of augmented reality. The startup garnered attention and investment from none other than John Hanke, CEO of Niantic, the company renowned for creating augmented reality games like Pokémon GO. While the exact amount of funding remains undisclosed, Hanke’s involvement underscores the potential significance of Frame in the AR market.
Innovative Features Powered by Noa
At the heart of Frame lies Noa, a multimodal AI assistant capable of voice commands, visual processing, image generation, and translation. Integrated with advanced AI models including Perplexity AI, Stability AI’s Stable Diffusion, OpenAI’s GPT-4, and Whisper for speech recognition, Noa offers a seamless and intuitive user experience. Through Frame’s lenses, users can interact with Noa for a myriad of tasks, from online price checks while shopping to real-time information retrieval.
| AI Models Integrated into Noa |
|---|
| Perplexity AI |
| Stability AI’s Stable Diffusion |
| OpenAI’s GPT-4 |
| Whisper for speech recognition |
Responsive and Future-Ready Design
While questions persist about Frame’s responsiveness due to its current reliance on a smartphone for AI model access, Brilliant Labs has ambitious plans for the future. The company aims to embed lightweight machine-learning models directly into the glasses, eliminating the need for external devices. With ongoing advancements, Frame promises to evolve into a truly autonomous and responsive AR experience.
Open Source and Developer-Friendly
Building upon the success of its predecessor, Monocle, Brilliant Labs maintains its commitment to open-source principles with Frame. Developers will have access to a wealth of resources, including living documentation, open-source codebase, and hardware schematics. This transparency empowers developers to customize and optimize Frame’s capabilities according to their needs, fostering innovation and collaboration within the AR community.
Prescription Lenses and Everyday Wearability
Frame sets itself apart from bulky AR counterparts with its lightweight design and practical features. Designed for everyday wear, the glasses come equipped with prescription lenses, catering to users’ diverse needs. Weighing in at a mere 39 grams and featuring stylish round frames made of nylon plastic, Frame pays homage to iconic figures such as John Lennon, Steve Jobs, and Gandhi.
Investment and Market Outlook
Since its establishment in 2019, Brilliant Labs has attracted a roster of notable angel investors, including Brendan Iribe, Adam Cheyer, Eric Migicovsky, and now John Hanke. With Hanke’s investment, the company’s total financing reaches $6 million, signaling confidence in Brilliant Labs’ vision and potential. Frame is now available for pre-order, with shipments expected to commence in April. Priced at $349, the same as its predecessor Monocle, Frame offers a compelling entry point into the world of augmented reality.
Conclusion
As Brilliant Labs unveils Frame, the AR landscape undergoes yet another transformative shift. With its innovative features, developer-friendly approach, and commitment to user experience, Frame emerges as a promising contender in the ever-expanding realm of wearable technology. As pre-orders open and anticipation builds, all eyes are on Brilliant Labs as they chart the course for the future of augmented reality.
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