Revolutionizing Finance: Top 10 South African Fintech Startups to Follow in 2023

  • Emerging Fintech Landscape in South Africa: The article highlights the burgeoning fintech scene in South Africa, with a focus on startups that are leveraging technology to revolutionize various aspects of the financial services industry, including personal finance, insurance, and banking.
  • Top 10 Fintech Startups: The article provides a detailed overview of the top 10 fintech startups to watch in 2023. These include PayJustNow, Franc, Lulalend, Pineapple, Yoco, Jumo, Naked Insurance, Akiba Digital, FinChatBot, and Stitch. Each startup is recognized for its unique approach to addressing traditional financial challenges and creating innovative solutions.
  • Impact and Future Outlook: The article underscores the significant impact these startups are making in the financial sector and their potential to continue disrupting traditional financial services. It encourages readers to keep an eye on these startups in 2023 and beyond, as they continue to innovate and shape the future of finance in South Africa.

South Africa’s fintech scene is booming, with innovative startups emerging across the country, offering new solutions to old problems. From personal finance to insurance and banking, these startups are leveraging technology to revolutionize the financial services industry. Here are the top 10 fintech startups to watch in 2023.

1. PayJustNow

PayJustNow is a buy-now-pay-later platform that allows consumers to make purchases and pay in three interest-free, zero-fee instalments. The startup is gaining traction for its consumer-friendly approach to credit, making it a promising player in the South African fintech scene.

2. Franc

Franc is a personal finance app that simplifies investing for the average South African. With a low entry barrier and user-friendly interface, Franc is making investing accessible to everyone, regardless of their financial knowledge or background.

3. Lulalend

Lulalend is an online lending platform for small and medium-sized enterprises (SMEs). The startup uses an automated process to provide fast, flexible financing to businesses, addressing a significant gap in the market.

4. Pineapple

Pineapple is an insurtech startup that allows users to insure anything simply by taking a picture of it. With its innovative approach to insurance, Pineapple is disrupting the traditional insurance industry in South Africa.

5. Yoco

Yoco is a point-of-sale payments provider that caters to small businesses. The startup offers a range of payment solutions, including card machines and online payment gateways, making it easier for businesses to accept payments.

6. Jumo

Jumo is a mobile money marketplace that provides financial services to people who are typically underserved by traditional banks. The startup uses data science and machine learning to create personalized financial products for its users.

7. Naked Insurance

Naked Insurance is a digital insurance platform that offers car, home, and contents insurance. The startup uses artificial intelligence to provide instant, personalized quotes, making the insurance process faster and more efficient.

8. Akiba Digital

Akiba Digital is a personal finance management app that uses gamification to encourage users to save money. The startup’s unique approach to personal finance makes saving money fun and engaging.

9. FinChatBot

FinChatBot is a conversational AI platform for financial service providers. The startup uses chatbots to automate customer service, making it more efficient and cost-effective.

10. Stitch

Stitch is a fintech infrastructure platform that allows businesses to connect with their customers’ bank accounts. The startup’s API-driven approach is making it easier for businesses to integrate financial services into their operations.

South Africa’s fintech scene is thriving, with startups like these leading the way. As they continue to innovate and disrupt traditional financial services, they’re worth keeping an eye on in 2023 and beyond.



South Africa’s primary source of financial tools and information

Contact Us


Rateweb strives to keep its information accurate and up to date. This information may be different than what you see when you visit a financial institution, service provider or specific product’s site. All financial products, shopping products and services are presented without warranty. When evaluating offers, please review the financial institution’s Terms and Conditions.

Rateweb is not a financial service provider and should in no way be seen as one. In compiling the articles for our website due caution was exercised in an attempt to gather information from reliable and accurate sources. The articles are of a general nature and do not purport to offer specialised and or personalised financial or investment advice. Neither the author, nor the publisher, will accept any responsibility for losses, omissions, errors, fortunes or misfortunes that may be suffered by any person that acts or refrains from acting as a result of these articles.