South Africa’s Retail Giant Woolworths Expands into Pet Care Market with Absolute Pets Acquisition

  • Woolworths Holdings acquires 93.45% of Absolute Pets, a leading pet retailer, targeting the growing South African pet care market.
  • The acquisition complements Woolworths' strategy, creating a one-stop pet care destination, and maintains Absolute Pets' management team.
  • The partnership offers convenience, quality products, and expanded services for pet owners, marking a significant development in the industry.
Woolworths Notes

Woolworths Holdings Limited has set its sights on a new venture that’s bound to make tails wag with excitement. The company, known for its diverse range of products and services, has just announced its intention to acquire 93.45% of the shares in Absolute Pets, a privately-owned pet retailer. This acquisition is a significant step towards becoming South Africa’s top-end pet care destination, catering to the needs of countless families who consider their pets as integral members.

Fur-tastic Growth Potential in Pet Care

Pet care is a thriving industry, and Woolworths sees it as a lucrative avenue with tremendous growth potential. The pet care market is booming, driven by the deep emotional connection that pet owners have with their furry companions. With this acquisition, Woolworths is poised to become the one-stop destination for all pet care needs, offering a comprehensive range of products and services.

The pet industry has witnessed remarkable growth in recent years. Pet owners are increasingly investing in high-quality products and services for their beloved animals, turning the pet care market into a dynamic and evolving sector. Woolworths has recognized this trend and has identified Absolute Pets as the ideal partner to enhance its presence in this field.

Absolute Pets: A Paw-sitively Complementary Acquisition

Absolute Pets has earned its stripes in the South African pet care market. Established in 2005, it has grown to become South Africa’s leading specialist pet care retailer, boasting over 150 stores across the country. With a complementary brand positioning and a well-established market presence, Absolute Pets is a natural fit for Woolworths.

Absolute Pets is led by a strong and experienced management team, making it a strategic and valuable addition to the Woolworths family. The acquisition is expected to provide a significant boost to Woolworths’ pet care strategy and consolidate its position as the go-to destination for all things pet-related.

Smooth Transition and Continuous Leadership

One of the remarkable aspects of this acquisition is that the existing management team of Absolute Pets will continue to lead and operate the business under the Absolute Pets brand. This ensures a seamless transition, preserving the expertise and vision that has made Absolute Pets a success.

Woolworths intends to provide the full support and resources necessary for Absolute Pets to continue thriving under its umbrella. This approach ensures that Absolute Pets can retain the characteristics and qualities that have endeared it to customers.

The Financial Details

The purchase consideration for the acquisition will be settled in cash, with the finalization of the transaction subject to regulatory and commercial suspensive conditions. These conditions are customary for a transaction of this nature, including approval by the competition authorities of South Africa.

As this transaction falls below the threshold for categorization in terms of the JSE Limited Listings Requirements, Woolworths has made this announcement voluntarily.

Financial Advisors: Translink Corporate Finance

Transactional Services Advisor: Deloitte South Africa

Legal Advisor: Webber Wentzel

Equity Sponsor and Debt Sponsor: Investec Bank Limited

Woolworths and Absolute Pets: A Perfect Match

The synergy between Woolworths and Absolute Pets is unmistakable. Woolworths is a household name in South Africa, offering a wide range of quality products, including clothing, groceries, homeware, and more. With an emphasis on quality and customer satisfaction, Woolworths has built a loyal customer base over the years.

Absolute Pets, on the other hand, has earned its reputation by focusing on the well-being and care of pets. They provide an extensive range of pet products, from food to accessories, and offer services like grooming and veterinary care. This commitment to pets and their owners aligns perfectly with Woolworths’ dedication to customer satisfaction.

By bringing these two companies together, Woolworths aims to create a unique retail experience for pet owners. With the backing of a retail giant like Woolworths, Absolute Pets will have the resources to expand its offerings and provide even better service to its customers.

A Glimpse into the Pet Care Market

The pet care market in South Africa has been steadily growing, driven by a combination of factors. Let’s take a closer look at why this market has been expanding:

Changing Lifestyles

As more South Africans lead busy lives, they’re looking for pets as companions. This change in lifestyle has increased the demand for pet products and services.

Increasing Disposable Income

Higher disposable incomes mean that people are more willing to spend on their pets. Whether it’s premium pet food, grooming, or veterinary services, pet owners are more willing to invest in their pets’ well-being.

Humanization of Pets

Pets are no longer just animals; they’re considered part of the family. Pet owners are more conscious of their pets’ health and happiness, which has led to a surge in demand for high-quality pet products and services.

Rise in Pet Ownership

The number of pet owners in South Africa has been on the rise, which is a positive sign for the pet care industry. The more pets there are, the greater the demand for pet-related products and services.

A Purrfect Partnership

Woolworths’ acquisition of Absolute Pets makes strategic sense. Woolworths already has a strong brand presence and a wide customer base, and this acquisition is a way to diversify its offerings and tap into the growing pet care market.

Absolute Pets, with its established reputation and strong market presence, is a valuable asset for Woolworths. It’s not just about acquiring a pet store chain; it’s about bringing on board a passionate team that understands the needs and desires of pet owners.

With Absolute Pets under its wing, Woolworths is on track to become the ultimate destination for pet owners in South Africa. From premium pet food to grooming services, customers can expect a comprehensive range of products and services for their beloved pets.

A Win-Win for Pet Owners

The Woolworths-Absolute Pets partnership is a win-win for pet owners in South Africa. Here’s why:

Comprehensive Range of Products

The collaboration will result in an extensive range of pet products available under one roof. From everyday pet essentials to luxury items, pet owners will have access to a wide variety of products to suit their pets’ needs.

Enhanced Services

The addition of Absolute Pets’ services, such as grooming and veterinary care, will be a boon for pet owners. The convenience of accessing these services while shopping for pet supplies is sure to be appreciated.

Quality Assurance

Woolworths’ reputation for quality and customer satisfaction extends to the pet care market. Pet owners can expect the same level of quality and commitment to their pets’ well-being.

Innovation and Growth

With Woolworths’ resources and support, Absolute Pets can innovate and expand its offerings, ensuring that pet owners have access to the latest products and services.


Having pet care and pet products in one place is not only convenient but also ensures that pet owners get everything they need in a single visit.

The Road Ahead

Woolworths’ acquisition of Absolute Pets represents a significant milestone in the South African pet care industry. It’s a testament to the potential and growth of this market. With this acquisition, Woolworths is well on its way to becoming the preferred destination for pet owners.

As the competition authorities review and approve the transaction, pet owners across South Africa eagerly anticipate the expanded offerings and convenience that this partnership will bring. For Woolworths and Absolute Pets, this is not just about business; it’s about enhancing the lives of pets and their owners.

While pet owners await the exciting changes ahead, one thing is clear – the Woolworths and Absolute Pets partnership is bound to make tails wag and purrs of contentment resound throughout South Africa.

About Woolworths Holdings Limited

Woolworths Holdings Limited is a South African retail giant known for its high-quality products and services. The company caters to a diverse range of customer needs, from clothing and groceries to homeware. With a focus on quality and customer satisfaction, Woolworths has built a strong reputation in the South African market.

About Absolute Pets

Absolute Pets is a specialist pet care retailer that has been serving the South African market since 2005. With over 150 stores nationwide, Absolute Pets is a well-established name in the pet care industry. The company is committed to providing a comprehensive range of pet products and services, from pet food to grooming.



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