Samsung Increases Shipment Target for Galaxy S24 Series Following Record Pre-Orders

  • Samsung Electronics increases shipment target for Galaxy S24 series to 13 million units following record-breaking pre-orders.
  • Galaxy S24 Ultra emerges as the leading pre-order driver in South Korea and India, signaling strong consumer demand.
  • Revised target reflects Samsung's confidence in market potential and commitment to meeting growing consumer demand worldwide.

Samsung Electronics is off to a roaring start in 2024 as it announces a significant uptick in shipment targets for its highly anticipated Galaxy S24 series. The tech giant revealed that the new flagship devices have shattered pre-order records across multiple key markets, including South Korea, India, and the Netherlands. As a result, Samsung has revised its shipment target for the first half of the year to a whopping 13 million units, up from the previous estimate of 12 million units.

Record Pre-Order Numbers

The Galaxy S24 series has made waves in the smartphone market with its innovative features and cutting-edge technology. Pre-order numbers for the devices soared, surpassing expectations and setting new records in key regions. South Korea, India, and the Netherlands witnessed an unprecedented demand for the latest Samsung flagship smartphones, leading to a surge in pre-orders.

Leading Pre-Order Driver: Galaxy S24 Ultra

Among the Galaxy S24 lineup, the Ultra variant emerged as the leading pre-order driver in South Korea and India. Packed with advanced features and top-of-the-line specifications, the Galaxy S24 Ultra captured the attention of consumers seeking the ultimate smartphone experience. Its popularity during the pre-order phase signals a strong start for Samsung’s flagship series in 2024.

Increased Shipment Target

In response to the overwhelming demand and positive reception from consumers, Samsung has decided to ramp up its shipment target for the Galaxy S24 series. The initial target of 12 million units for the first half of the year has been revised upwards to 13 million units. This adjustment reflects Samsung’s confidence in the market potential of its latest flagship devices and its commitment to meeting the growing demand from consumers worldwide.

Galaxy S24 Series Shipment Targets

Galaxy S24 ModelInitial Shipment Target (H1 2024)Revised Shipment Target (H1 2024)
Galaxy S24TBDTBD
Galaxy S24 PlusTBDTBD
Galaxy S24 UltraTBDTBD

Outlook for 2024

With the increased shipment target and strong pre-order performance, Samsung is poised for a successful year ahead in the smartphone market. The Galaxy S24 series is expected to maintain its momentum in the coming months, driven by the continued popularity of the Ultra variant and the anticipation surrounding the entire lineup. As Samsung continues to innovate and deliver cutting-edge technology, consumers can look forward to an exciting array of flagship smartphones in 2024.



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