Roblox, the popular online platform that allows users to create and play games, is set to provide a new way for developers to earn money by introducing a subscription feature within their experiences. This move, announced back in July, aims to empower developers to establish recurring revenue streams and enhance the predictability of their earnings.
Roblox users in South Africa and around the world are eagerly awaiting the ability to purchase these subscriptions, which is expected to become available sometime in November. However, there’s an intriguing twist to the payment process – users will pay for their subscriptions in their local currency, but developers will receive their earnings in Robux, Roblox’s native virtual currency.
The decision to have subscriptions paid for in local currency while paying developers in Robux is rooted in the concept of automatic renewal. Subscribers will be automatically charged in real-world currency to enable this convenient feature. Automatic renewals play a crucial role in retaining subscribers, which ultimately benefits creators by providing a steady and ongoing revenue stream.
Additionally, this payment method in Robux allows developers to gain valuable insights into their monetization strategies across various aspects of their experiences, including developer products, passes, subscriptions, and revenue sharing from advertisements. It eliminates the need for complex currency conversions and streamlines the revenue tracking process.
To create and offer subscriptions, developers must have a verified Roblox account. Initially, this feature will be limited to experiences created in Roblox Studio before September 1st, 2023. However, Roblox has stated that this requirement is temporary and has plans to open subscriptions to all experiences in early 2024.
This move by Roblox follows the recent developer conference where the company unveiled several other exciting developments. These include the introduction of an AI chatbot designed to assist users in building their experiences and a new approach to video chat within the platform.
The table below summarizes key points about Roblox’s subscription feature:
| Feature | Details |
|---|---|
| Subscription Rollout | Developers can create and sell subscriptions. Users will be able to purchase subscriptions in November 2023. |
| Payment Process | Users pay for subscriptions in local currency, while developers receive earnings in Robux to support automatic renewals and simplify monetization tracking. |
| Eligibility | Developers must have a verified account. Initially, only experiences created in Roblox Studio before September 1st, 2023, are eligible, with plans to expand in 2024. |
Roblox’s introduction of subscriptions for developers is poised to create exciting opportunities for South African developers and creators on the platform. This new feature will not only enhance the financial prospects for developers but also provide users with more engaging and sustainable content in their favourite Roblox experiences. Stay tuned for updates as we approach the official launch of this subscription service in November.
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