In a surprising turn of events, Samsung’s highly anticipated Extended Reality (XR) headset, originally scheduled for release in February 2024, has encountered a delay of 3-6 months. According to a report by SBS Biz, the South Korean tech giant decided to reevaluate the specifications and design of the XR headset in response to the unveiling of Apple’s Vision Pro, leading to an extended timeline for its launch.
Samsung had initially planned to commence mass production of their XR headset at the beginning of next year. However, the company’s decision to reassess the device’s features and appearance, likely in light of Apple’s competitive offering, has resulted in the delay of its release.
The Korean publication claims that Samsung’s review process, prompted by the specifications of Apple’s Vision Pro, has led to the extension of the XR headset’s launch window. While the exact reasons behind the delay remain undisclosed, industry experts speculate that Samsung is aiming to fine-tune its XR headset to better compete with Apple’s Vision Pro in terms of features, performance, and design.
On the other hand, Apple has encountered its own set of challenges with the Vision Pro. The highly anticipated headset, which aims to rival Samsung’s XR offering, is reportedly facing production issues. As a result, Apple has had to revise its target of selling 1 million Vision Pro units within the first month of availability. The production hurdles have forced Apple to adopt a cautious approach, opting for a controlled rollout of the Vision Pro.
According to sources, the Vision Pro will only be available for purchase by appointment. This strategy allows Apple to manage demand more effectively and address any potential supply constraints arising from the ongoing production challenges. By implementing an appointment-based sales model, Apple aims to ensure a smoother customer experience and prevent overwhelming demand that could potentially outpace the available supply.
The delay in Samsung’s XR headset launch, closely tied to the developments surrounding Apple’s Vision Pro, suggests that both tech giants are facing hurdles in bringing their augmented reality devices to the market. However, this delay presents an opportunity for Samsung to refine and enhance its XR headset, ensuring it delivers a compelling and competitive offering once it reaches consumers’ hands.
While Samsung enthusiasts and tech enthusiasts will need to exercise patience, the revised launch timeline indicates a window between May and August 2024 for the XR headset’s availability. In the interim, both Samsung and Apple will be working diligently to overcome their respective challenges and deliver top-of-the-line extended reality experiences to their customers.
The XR headset market continues to evolve and intensify, with Samsung and Apple at the forefront of innovation. This delay serves as a testament to the fierce competition between these industry leaders, driving technological advancements and pushing the boundaries of extended reality technology.
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