Quick Poll

Purple Group Limited Surges: Unveils Strong Revenue Growth and Profitability in 2024 Interim Results

  • Purple Group Limited's unaudited interim results for 2024 showcase robust revenue growth and improved profitability.
  • EasyEquities Group, a subsidiary, experienced significant revenue surge, cost management success, and increased profitability.
  • CEO Charles Savage's strategic vision emphasizes innovation, client empowerment, and a comprehensive financial ecosystem for sustained success.

Purple Group Limited recently unveiled its unaudited interim group results for the six months ending on 29 February 2024. This period has been marked by significant growth and strategic initiatives, showcasing the company’s resilience and innovation.

Key Financial Highlights: Purple Group’s performance in the first half of 2024 reflects a strong upward trajectory across various key metrics.

Revenue Growth: The Group witnessed a substantial increase of 29.3% in its revenue, reaching R188.8 million compared to R146.0 million in the previous period. This growth underscores the effectiveness of Purple Group’s revenue-generating strategies.

Cost Efficiency and Profitability: Operating expenses decreased by 0.4% to R141.8 million, contributing to a notable improvement in profitability. Profit attributable to ordinary shareholders surged to R10.9 million, marking a significant turnaround from a loss in the prior period.

Earnings Per Share (EPS): Both basic and headline earnings per share experienced a remarkable increase of 192.9%, demonstrating enhanced value creation for shareholders.

Client and Asset Growth for EasyEquities Group: EasyEquities Group, a subsidiary of Purple Group, delivered outstanding results during this period.

Revenue Surge: EasyEquities Group’s revenue soared by 34.9% to R165.4 million, reflecting strong demand for its services.

Cost Management: Operating expenses for EasyEquities Group decreased by 1.0%, showcasing effective cost management practices.

Profitability Leap: The group achieved a notable turnaround in profitability, with a profit after tax of R11.8 million compared to a loss in the prior period.

Client Base and Assets Under Management (AUM): EasyEquities Group experienced robust growth in its client base and assets under management.

Client Acquisition and Engagement: The number of active clients surged by 12.5%, reaching 944,517, indicating strong client acquisition and engagement efforts.

Asset Growth: Total client assets increased by 20.2% to R51.1 billion, highlighting a growing investor confidence in EasyEquities Group’s offerings.

Cost of Service Reduction: The cost of service per Active Retail Client decreased by 6.8%, showcasing operational efficiency improvements.

CEO’s Vision and Strategic Direction: Charles Savage, the CEO of Purple Group, emphasized the company’s commitment to innovation and financial empowerment.

Decade of Innovation: As EasyEquities approaches its first decade, the company continues to innovate and reshape the financial landscape.


Purple Group Limited’s stellar performance in the first half of 2024 reflects not only financial success but also a strategic vision geared towards long-term sustainability and client value. With innovative initiatives, strong revenue growth, and a focus on cost efficiency, Purple Group is poised for continued success in the dynamic financial landscape.



South Africa’s primary source of financial tools and information

Contact Us



Rateweb strives to keep its information accurate and up to date. This information may be different than what you see when you visit a financial institution, service provider or specific product’s site. All financial products, shopping products and services are presented without warranty. When evaluating offers, please review the financial institution’s Terms and Conditions.

Rateweb is not a financial service provider and should in no way be seen as one. In compiling the articles for our website due caution was exercised in an attempt to gather information from reliable and accurate sources. The articles are of a general nature and do not purport to offer specialised and or personalised financial or investment advice. Neither the author, nor the publisher, will accept any responsibility for losses, omissions, errors, fortunes or misfortunes that may be suffered by any person that acts or refrains from acting as a result of these articles.