Famous Brands Appoints Chris Boulle as New Chairman Amidst Retirement of Santie Botha

  • Retirement of Santie Botha, the Chairman, and the appointment of Chris Boulle as her successor.
  • Reconstitution of Board committees with new chairpersons and members, enhancing governance and strategic focus.
  • Emphasis on continuity, good corporate governance, and strategic growth under the new leadership at Famous Brands.
Published by
Lethabo Ntsoane

In a recent announcement, Famous Brands Limited, a prominent South African company, revealed significant changes in its board and leadership structure. This article delves into the implications of these changes and their potential impact on the company’s future.

Retirement of Santie Botha

Santie Botha, the longstanding Chairman of Famous Brands, will retire and step down from the Board at the upcoming annual general meeting (AGM) in July 2024. Botha’s tenure has been marked by strategic decisions and a focus on sustainable growth.

Appointment of Chris Boulle as Chairman

Chris Boulle, currently an independent non-executive director, will assume the role of Chairman effective from the AGM in July 2024. Boulle’s experience and industry knowledge position him well for this leadership role, bringing stability and continuity to Famous Brands’ governance.

Impact on Board Committees

The reconstitution of Board committees following these changes signifies a strategic realignment of responsibilities. This includes new chairpersons and members in key committees such as the Audit & Risk Committee, Remuneration Committee, and Nomination Committee.

Below is a table outlining the new composition of Famous Brands’ Board committees:

Audit & Risk CommitteeBusi MatheThabo Mosololi, Fagmeedah Petersen-Cook
Remuneration CommitteeFagmeedah Petersen-CookChris Boulle, William Mzimba
Social & Ethics CommitteeAlex MaditseNik Halamandaris, Busi Mathe, William Mzimba, Darren Hele
Nomination CommitteeChris BoulleAlex Maditse, Busi Mathe
Investment CommitteeFagmeedah Petersen-CookWilliam Mzimba, Chris Boulle, Thabo Mosololi

Board Succession and Corporate Governance

The appointment of Chris Boulle as Chairman reflects Famous Brands’ commitment to a robust board succession plan. This plan ensures continuity, independence, and adherence to good corporate governance practices, crucial for sustaining investor confidence.

Strategic Vision and Growth

Under the new leadership, Famous Brands aims to leverage strategic vision and industry expertise to drive growth initiatives. This includes exploring new market opportunities, enhancing operational efficiency, and strengthening stakeholder relationships.


The leadership transition at Famous Brands Limited represents a strategic move towards reinforcing governance, continuity, and growth. With experienced leaders at the helm and a renewed focus on strategic initiatives, the company is poised for continued success in the dynamic business landscape.


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Lethabo Ntsoane

Lethabo Ntsoane holds a Bachelors Degree in Accounting from the University of South Africa. He is a Financial Product commentator at Rateweb. He is an expect financial product analyst with years of experience in reviewing products and offering commentary. Lethabo majors in financial news, reviews and financial tips. He can be contacted: Email: lethabo@rateweb.co.za Twitter: @NtsoaneLethabo