Categories: Career AdviceNews

Average Digital Marketer salary in South Africa 2024

Published by
Lethabo Ntsoane

The average Digital Marketer salary is R19,156.00 per month (Indeed.com). Other perks available to digital marketers in South Africa include employer contributions to pension funds, provident funds, medical aid programs, and annuities. Other forms of earnings for a digital marketer’s work include commissions and bonuses.

Digital marketers’ bonuses can reach R99,000.00 annually, while their commissions can reach R80,000.00 annually (Payscale). Commissions and bonuses vary by company. Digital marketers typically earn much higher salaries and bonuses from businesses in the finance sector.

Digitalization has made working in the field of digital marketing rewarding in many ways. There is no formal educational need for the position of a digital marketer, nor is there a single path to admission. But one needs to understand the following clearly:

  • SEO,
  • PPC Advertising,
  • Social media campaign set up,
  • Email marketing,
  • Implementing content marketing campaigns,
  • Data analytics, and more.

The salaries of digital marketers in South Africa vary depending on their level of expertise in the field. Below, we examine various incomes according to the number of years in the field. 

Average Digital Marketer Salary with 0-3 years of work experience in South Africa 2024

A digital marketer with 0 to 3 years of experience can expect to earn an average salary of R20,000.00 per month. This is an entry-level position, and those that have 0–3 years of work experience as digital marketers hold junior positions. The lowest salary for individuals with 0 to 3 years of work experience is R14,500.00 per month. 

Those with 0 years of experience working as digital marketers earn the least within this criteria. The highest salaries in this range are earned by those with 3 years of job experience. The maximum monthly salary for those with three years of experience in the field is R28,000.00.

Western Cape is the province with the highest average salary for entry-level digital marketers, and Cape Town is the city with the highest average salary for entry-level digital marketers in South Africa. A junior digital marketer with 0–3 years of experience in the field needs to be highly knowledgeable in digital marketing but does not need to possess management abilities.

Average Digital Marketer Salary with 4–9 years of work experience in South Africa 2024

A digital marketing professional with 4 to 9 years of experience earns an average salary of R365,000.00 per year. The salary in this category is mostly determined by the level of industry experience, but a certification in important subcategories of digital marketing can also have a significant impact on salary growth.

Digital marketers with 4 to 9 years of work experience have the opportunity to receive commissions and bonuses for good performance. At this level, digital marketers are primarily given incentives to encourage excellent performance. A portion of the compensation may also include company benefits.

Average Digital Marketer Salary with 10–15 years of work experience in South Africa 2024

A digital marketer with 10 to 15 years of experience can expect to earn an average salary of R57,000.00 per month. Since the majority work in management positions, those with 10 to 15 years of experience in the field get high salaries. It’s crucial to know how to supervise, manage, and assign tasks to others.

For such a wage, a marketing degree or postgraduate degree is not required. Those with 10 to 15 years of experience as digital marketers are more likely to earn a high salary if they have a degree or a postgraduate degree in management or marketing.

In this sector, the lowest monthly wage for digital marketers is R34,000.00.  Those with 10 to 11 years of industry experience can earn this salary. Those with 15 years of work experience, are the highest earners in this category and can earn up to R70,000.00 per month.

Average Digital Marketer Salary with 16-20 years of work experience in South Africa 2024

A digital marketing specialist with 16 to 20 years of experience can expect to earn an average salary of R61,000 per month. These people have been involved in digital marketing since the rise of the internet and are regarded as early adopters of the industry. They receive this high income in South Africa as a result of their extensive knowledge of digital marketing.

When compared to those with 10 to 15 years of work experience, the remuneration for those with 16 to 20 years of expertise in digital marketing increases by 7%. Other benefits from the job may include employer pension contributions, performance bonuses, and others. Each employer offers different benefits.

Highest Paying South African cities for digital marketers on average

#Name of the CityAverage Salary
1Pretoria, Gauteng R22,104.00
2Cape Town, Western CapeR21,146.00
3Johannesburg, Gauteng R19,675.00
4Durban, Kwa-Zulu NatalR19,038.00
5Randburg, Gauteng R18,676.00
6Bedfordview, GautengR17,008.00
7Milner ton, Western Cape R16,849.00
8Boksburg, Gauteng R12,584.00

The salaries were populated using data from the job-search website Indeed. The lowest aggregation is based on 5 salaries from Boksburg, while 88 salaries from Cape Town make up the highest aggregation.

Conclusion

A digital marketer’s job is incredibly time-and labor-intensive. Those that are successful in this position put in extra time at work. Therefore, since there are numerous moving parts in this work, constant close attention to current information is required. Prior knowledge alone won’t help one to break through.

Lethabo Ntsoane

Lethabo Ntsoane holds a Bachelors Degree in Accounting from the University of South Africa. He is a Financial Product commentator at Rateweb. He is an expect financial product analyst with years of experience in reviewing products and offering commentary. Lethabo majors in financial news, reviews and financial tips. He can be contacted: Email: lethabo@rateweb.co.za Twitter: @NtsoaneLethabo