Safeguarding DMs: Instagram’s New Safety Upgrade

  • Instagram launches new DM feature to protect users from unwanted images and videos.
  • Users can now send only one DM request to people who don't follow them, preventing repeated messages from strangers.
  • DM invites are limited to text-only until the recipient accepts the chat request, curbing the distribution of inappropriate content.

In a significant step towards enhancing user safety and privacy, Instagram has rolled out a new feature designed to protect users from unwanted images and videos in direct messages (DMs). The company announced the official launch of this feature on Thursday, after conducting a few weeks of testing to ensure its effectiveness.

The aim of this new feature is to address a longstanding concern on the platform—unsolicited and explicit content being sent to users’ DMs by strangers or people they do not follow. This issue, particularly prevalent among women, has caused distress and discomfort for many users and created a pressing need for a more robust protection mechanism.

Two Key Restrictions to Enhance User Safety

The new feature introduces two essential restrictions for users attempting to send DM requests to individuals who do not follow them. Previously, senders had the liberty to inundate recipients with an unlimited number of DM requests, making it challenging to maintain a safe and secure inbox.

However, with the implementation of the new feature, senders can now only send one DM request to someone who does not follow them. This restriction ensures that users do not receive repeated messages from strangers or unwanted contacts, offering a sigh of relief to those who have faced harassment or abuse through DMs.

Furthermore, the feature limits DM invites to text-only until the recipient accepts the chat request. This means that senders can no longer send images, videos, or voice notes until the recipient grants permission to engage in a chat. By doing so, Instagram curtails the distribution of inappropriate and explicit content, thereby fostering a more respectful and positive digital environment.

Previous DM FunctionalityNew DM Feature
Unlimited DM requestsLimited to one DM request
No restrictions on contentDM invites limited to text-only
Recipients receive unsolicited messagesRecipients have control over incoming DMs

Empowering Users with Greater Control

Cindy Southworth, the head of Women’s Safety at Meta (Instagram’s parent company), emphasized that the new feature aims to instill confidence and control in users when they access their DMs. By granting users the power to approve or decline chat requests, Instagram empowers its community to manage their conversations and interactions more effectively.

The company believes that this feature will be particularly beneficial for women, who have been disproportionately targeted with unsolicited and explicit content in their DMs. This move demonstrates Instagram’s commitment to creating a safer platform for all users, with a focus on ensuring a positive experience for its diverse user base.

Building on Existing Safety Measures

The introduction of the new DM feature is not Instagram’s first attempt to safeguard users from abuse and unwanted interactions. The platform already employs several other safety features, each contributing to a comprehensive safety ecosystem.

Existing Safety MeasuresPurpose
Hidden Words settingAutomatically filters offensive content
Limits featureProtects users from sudden spikes in harassment
Restrict settingAllows subtler management of potential bullies
Blocking users and accountsPrevents further interactions with blocked users

With these existing features and the newly launched DM protection, Instagram provides users with multiple layers of defense against online harassment and inappropriate content. The company’s proactive approach towards user safety reflects its dedication to creating a positive online community.

User Feedback and Continuous Improvement

Instagram’s commitment to user safety goes beyond just the implementation of safety features. The company actively listens to feedback from its community to identify areas for improvement and to address emerging challenges effectively.

Cindy Southworth reiterated the importance of user feedback, stating, “We’re grateful for the feedback we hear from our community—and we’ll keep listening to find ways to help everyone feel safer on Instagram.” This iterative approach ensures that the platform remains responsive to the evolving needs of its users and adapts to combat new forms of abuse.


Instagram’s latest feature launch marks a crucial milestone in the ongoing efforts to enhance user safety on the platform. By limiting DM requests and restricting content until recipients grant permission, the company takes proactive steps towards protecting users from unwanted images and videos.

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