In a recent announcement, Instagram head Adam Mosseri shared that Meta is globally rolling out an exciting new feature on Threads – Tags. A unique twist on traditional hashtags, Tags aim to enhance user engagement and streamline conversations on the platform. This move comes after successful testing in Australia in November.
Tags on Threads differentiate themselves by allowing users to go beyond the one-word limit imposed by conventional hashtags. When composing a Threads post, users initiate a tag by tapping the # symbol, followed by typing out a whole phrase complete with spaces and special characters.
While similar to hashtags in their purpose, Tags on Threads provide users with a novel way to connect with like-minded individuals interested in the same topics. According to Mosseri, “If you share on Threads, [tags are] a great way to help connect with people who are interested in the topics you’re talking about. And for everyone, it’s a great way to help dive deeper into your interests.”
Creating a tag is a simple process. Users begin by tapping the # symbol and then typing out their desired topic, allowing for a more expansive and expressive form of tagging. However, it’s important to note that the platform enforces a single-tag limit per post, a strategic move by Meta to curb potential hashtag spam.
Following successful user testing in Australia in November, Meta has decided to roll out Tags globally on Threads. This strategic decision aims to offer users around the world a more dynamic and engaging way to connect over shared interests.
The decision to implement a single-tag limit is a clever strategy to prevent the nuisance of hashtag spam, providing a more curated and meaningful experience for Threads users. By encouraging users to select a single tag thoughtfully, Meta aims to maintain the quality and relevance of conversations on the platform.
While the implementation of Tags on Threads appears promising, its success ultimately relies on user adoption. It remains to be seen whether Threads users will embrace this innovative feature as a useful tool to find and participate in conversations about specific topics.
Meta’s decision to test Tags in Australia before the global rollout highlights the company’s commitment to refining and perfecting new features based on user feedback. This phased approach ensures that any potential issues are addressed before a wider release.
Meta’s introduction of Tags on Threads signifies a fresh and dynamic approach to user engagement on the platform. As South African users explore this new feature, it will be interesting to see how Tags shape conversations and foster connections in the Threads community. Users can now look forward to a more expressive and nuanced way of sharing their interests on Meta’s evolving social media landscape.