In a surprising move, tech giant Apple has once again shifted the end call button’s position in its upcoming iOS 17 update, aiming to strike a balance between user familiarity and design innovation. The alteration, while seemingly subtle, highlights Apple’s meticulous approach to user experience and responsiveness to user feedback.
The journey of the end call button’s relocation began with the initial release of the iOS 17 beta back in June. Users were taken aback by the noticeable departure from the previous placement seen in iOS 16. The button, which was traditionally situated in the center beneath other call controls, had been moved to the lower right corner, creating a shift in the muscle memory for users accustomed to the previous layout.
The right-aligned positioning of the end call button generated considerable discussions within the tech community. As news outlets and users engaged in debates regarding the change, Apple was keenly observing the reactions. Publications highlighted the shift, and some users expressed their discomfort with the new placement.
Evidently, Apple took heed of the user sentiment. Feedback from users indicated a preference for the familiar, center-aligned position of the end call button. This prompted Apple’s decision to reposition the button once again, this time to the lower middle of the call screen. This adjustment is expected to bridge the gap between the older iOS 16 layout and the upcoming iOS 17 design, creating a smoother transition for users when the software is officially launched this fall.
The Evolution of the End Call Button Placement
|End Call Button Placement
|Center, beneath controls
|iOS 17 Beta (Initial)
|Lower right corner
|iOS 17 Beta (Latest)
Apple’s commitment to maintaining a user-friendly experience is further underscored by its decision to place the end call button in a location reminiscent of iOS 16. This iterative design approach resonates with the tech giant’s philosophy of blending innovation with familiarity.
Interestingly, this change in placement could be tied to the introduction of Contact Posters in iOS 17, which display the faces of call participants. By relocating the call controls to the lower part of the screen, Apple is potentially optimizing the usability of Contact Posters on larger devices, enhancing visual engagement during calls.
While the end call button relocation takes center stage, it’s important to note that the latest iOS 17 beta hosts few other noticeable changes. Those keen on exploring further modifications can refer to an article by MacRumors, providing an in-depth breakdown of the new beta version.