AI Transparency: TikTok Unveils Content Label for Creators

  • TikTok introduces "AI-generated content" toggle to disclose AI-created posts.
  • Creators required to label realistic AI scenes to prevent content removal.
  • Industry-wide trend: Instagram and tech giants commit to responsible AI usage and clear content labelling.

In a move to enhance transparency and combat the spread of misleading content, TikTok appears to be in the process of rolling out a new feature that allows creators to disclose whether their posts contain AI-generated content. The announcement comes as social media platforms are increasingly focusing on responsible AI usage and content disclosure.

Social media consultant Matt Navarra recently shared a glimpse of the upcoming feature, revealing a new “AI-generated content” toggle nestled within the “more options” section before uploading a video. This toggle is intended to help creators comply with TikTok’s updated content policies, introduced in March, which mandate the disclosure of deepfakes and AI-generated content within the video’s caption or through an identifying sticker.

Upon toggling the new option, a pop-up notification appears, reminding creators of the importance of labeling content created by AI, particularly if it depicts “realistic scenes.” The notification also serves as a cautionary note, warning that failure to appropriately label AI-generated content may result in the removal of the content.

However, despite the announcement, the feature appears to be in the early stages of deployment. The Verge’s own attempts to locate the “AI-generated content” toggle within the TikTok app were unsuccessful, and TikTok has yet to provide an official response to inquiries about the feature.

This development follows closely on the heels of the recent revelation that Instagram, a rival platform, is also working on implementing AI content disclosure labels. This growing trend toward AI transparency reflects a broader industry-wide commitment. Major tech companies such as Google, Amazon, Microsoft, and Meta, Instagram’s parent company, pledged last month to utilize AI responsibly and to provide clear notifications to users when content is AI-generated.

As AI technology continues to advance, concerns surrounding the potential misuse of deepfakes and AI-generated content have become more pronounced. By introducing the AI-generated content label, TikTok aims to empower its creators to be more accountable and responsible while contributing to a safer and more informed online environment.

While the feature’s availability remains limited, its potential impact on how AI-generated content is shared and perceived on the platform suggests a significant step forward in promoting responsible content creation and consumption. As the industry continues to grapple with the challenges posed by AI-generated content, these proactive measures signal a promising shift toward a more transparent digital landscape.

As of now, it seems that the “AI-generated content” toggle is gradually being introduced to TikTok users, with reports suggesting that not all users currently have access to this feature. The absence of an official response from TikTok regarding this new feature leaves room for speculation about the company’s motivations and future plans.

In conclusion, TikTok’s apparent development of an AI-generated content label demonstrates its commitment to tackling the potential risks associated with AI technology. As social media platforms strive to strike a balance between innovation and responsible content sharing, this new feature could play a pivotal role in shaping the future of AI-generated content on TikTok and beyond.

Visited 1 times, 1 visit(s) today

Stay ahead in the financial world – Sign Up to Rateweb’s essential newsletter for free. Get the latest insights on business trends, tech innovations, and market movements, directly to your inbox. Join our community of savvy readers and never miss an update that could impact your financial decisions.

Do you have a news tip for Rateweb reporters? Please email us at


Start trading with a free $30 bonus

Trade stocks, forex, commodities, metals and CFDs on stock indices with an internationally licensed and regulated broker. For all clients who open their first real account, XM offers a $30 trading bonus without any initial deposit needed. Learn more about how you can trade over 1000 instruments on the XM MT4 and MT5 platforms from your PC and Mac, or from a variety of mobile devices.


Personal Financial Tools

Below is a list of tools built to assist South Africans to make the best financial decisions:



South Africa’s primary source of financial tools and information

Contact Us


Rateweb strives to keep its information accurate and up to date. This information may be different than what you see when you visit a financial institution, service provider or specific product’s site. All financial products, shopping products and services are presented without warranty. When evaluating offers, please review the financial institution’s Terms and Conditions.

Rateweb is not a financial service provider and should in no way be seen as one. In compiling the articles for our website due caution was exercised in an attempt to gather information from reliable and accurate sources. The articles are of a general nature and do not purport to offer specialised and or personalised financial or investment advice. Neither the author, nor the publisher, will accept any responsibility for losses, omissions, errors, fortunes or misfortunes that may be suffered by any person that acts or refrains from acting as a result of these articles.