In a move to enhance transparency and combat the spread of misleading content, TikTok appears to be in the process of rolling out a new feature that allows creators to disclose whether their posts contain AI-generated content. The announcement comes as social media platforms are increasingly focusing on responsible AI usage and content disclosure.
Social media consultant Matt Navarra recently shared a glimpse of the upcoming feature, revealing a new “AI-generated content” toggle nestled within the “more options” section before uploading a video. This toggle is intended to help creators comply with TikTok’s updated content policies, introduced in March, which mandate the disclosure of deepfakes and AI-generated content within the video’s caption or through an identifying sticker.
Upon toggling the new option, a pop-up notification appears, reminding creators of the importance of labeling content created by AI, particularly if it depicts “realistic scenes.” The notification also serves as a cautionary note, warning that failure to appropriately label AI-generated content may result in the removal of the content.
However, despite the announcement, the feature appears to be in the early stages of deployment. The Verge’s own attempts to locate the “AI-generated content” toggle within the TikTok app were unsuccessful, and TikTok has yet to provide an official response to inquiries about the feature.
This development follows closely on the heels of the recent revelation that Instagram, a rival platform, is also working on implementing AI content disclosure labels. This growing trend toward AI transparency reflects a broader industry-wide commitment. Major tech companies such as Google, Amazon, Microsoft, and Meta, Instagram’s parent company, pledged last month to utilize AI responsibly and to provide clear notifications to users when content is AI-generated.
As AI technology continues to advance, concerns surrounding the potential misuse of deepfakes and AI-generated content have become more pronounced. By introducing the AI-generated content label, TikTok aims to empower its creators to be more accountable and responsible while contributing to a safer and more informed online environment.
While the feature’s availability remains limited, its potential impact on how AI-generated content is shared and perceived on the platform suggests a significant step forward in promoting responsible content creation and consumption. As the industry continues to grapple with the challenges posed by AI-generated content, these proactive measures signal a promising shift toward a more transparent digital landscape.
As of now, it seems that the “AI-generated content” toggle is gradually being introduced to TikTok users, with reports suggesting that not all users currently have access to this feature. The absence of an official response from TikTok regarding this new feature leaves room for speculation about the company’s motivations and future plans.
In conclusion, TikTok’s apparent development of an AI-generated content label demonstrates its commitment to tackling the potential risks associated with AI technology. As social media platforms strive to strike a balance between innovation and responsible content sharing, this new feature could play a pivotal role in shaping the future of AI-generated content on TikTok and beyond.