• Twitter has extended the tweet editing window for Twitter Blue subscribers from 30 minutes to one hour.
• The update comes as part of Twitter’s efforts to enhance the value of its subscription service.
• Despite the extension, some Twitter Blue subscribers have expressed dissatisfaction with other features, such as the delayed implementation of reduced ads and unfulfilled promises of ad revenue sharing.

Twitter has made a significant update to its tweet editing feature, allowing Twitter Blue subscribers to edit their tweets for up to one hour after posting. This change comes as a response to the long-standing demand for an edit button on the platform. Initially, the feature was exclusively available to Twitter Blue subscribers, with a 30-minute time limit for edits on original tweets, excluding replies.

The official Twitter Blue account recently announced the extension of the tweet editing window through a tweet that stated, “Blue subscribers now have up to 1 hour to edit their Tweets.” Interestingly, the tweet itself was promptly edited to reflect the revised one-hour time limit, although no additional edits were made beyond the initial 30-minute mark.

The introduction of tweet editing as a part of the Twitter Blue subscription package occurred before Elon Musk’s acquisition of Twitter and the appointment of Linda Yaccarino as the new CEO. It remains a prominent feature highlighted within the subscription, along with other perks like access to a blue verified checkmark label and the ability to compose posts with up to 4,000 characters.

Following the announcement, Twitter swiftly updated its support page for Twitter Blue to reflect the extended one-hour editing time frame. The platform has been cautious with implementing the edit button feature, as the ability to modify tweets could potentially be misused or lead to the spread of misinformation. However, thanks to the transparency offered by the tweet editing history, any changes made are easily identifiable.

Despite the positive reception to the extended edit window, the uptake of Twitter Blue subscriptions has been relatively slow. Numerous blue-checked users, who have the coveted verification status, have voiced their dissatisfaction with certain aspects of the subscription package. Many of them took to Twitter to express complaints about various features not working as expected.

One specific feature that subscribers have been eagerly anticipating is the reduction of ads, which was initially promoted as a benefit of the Twitter Blue subscription during its relaunch in November. However, according to the support page, Twitter is still working on implementing this feature, stating, “we are working on a feature that will reduce the number of ads you see.”

Furthermore, some Twitter users are still awaiting the ad revenue split promised by Elon Musk in February. Musk recently stated that the revenue sharing plan is still in progress and will be applied retroactively from the time of his original announcement. However, this promise adds another layer of complexity to Twitter, as the company has faced reports of unpaid rent and other financial obligations. Additionally, Twitter’s valuation has reportedly dropped to one-third of the amount Musk paid for it last year, and ad sales for a five-week period this spring were reportedly down by 59 percent compared to the same period the previous year.