Snap Inc., the parent company of Snapchat, has unveiled a significant collaboration with the popular link-in-bio tool Linktree, providing Snapchat users with the ability to display their work and profiles directly on the platform. This move signifies a notable expansion for Snapchat, enabling all public profiles to utilize this feature, which was previously reserved for brands and a select group of creators.
The partnership between Snap and Linktree, initially announced in April, grants users with public profiles the opportunity to incorporate links to their Linktree profile. This integration offers a seamless gateway to external links and profiles, enhancing user engagement. To avail themselves of this feature, Snapchat users can access their public profile, click on the “edit” option, and select “Website or Linktree” to include their Linktree URL. It is important to note that Linktree provides enhanced visibility for Snapchat profiles within its service, fostering further opportunities for content discovery.
The link-in-bio tool not only enables creators to showcase external links but also allows them to promote their Snapchat profiles on their Linktree page. By incorporating a social icon and a customized button inviting visitors to “Add me on Snapchat” or any other desired phrase, creators can expand their reach and connect with a wider audience. Additionally, Linktree will be featured in Snapchat’s default share sheet, amplifying its visibility and facilitating seamless sharing across platforms.
To celebrate this integration, Linktree is offering a complimentary three-month trial of its premium subscription, Linktree Pro. The subscription encompasses a range of advanced features, including the collection of email and phone numbers, the ability to embed the latest tweets and YouTube videos, and the option to lock content as non-fungible tokens (NFTs).
Snapchat’s collaboration with Linktree follows a series of recent developments by the social media platform. Earlier this year, Snapchat introduced a revenue-sharing program for eligible creators, which distributes earnings based on the number of followers and monthly Snap views. Additionally, the company launched Public Stories, enabling users to share their Stories with a broader audience beyond their followers or friends. These initiatives have already attracted prominent creators such as Adam Waheed, as reported by The Wall Street Journal.
Meanwhile, Linktree continues to solidify its position as the leading link-in-bio tool for creators. The company has been actively expanding its payment services and integrating with various social media platforms. In the past, Linktree collaborated with TikTok, introducing its Profile Kit, and introduced a “Buy me a Gift” option for creators. Most recently, Linktree acquired Bento, a link-in-bio company backed by Sequoia, with plans for its utilization yet to be disclosed.
The integration between Snap and Linktree empowers Snapchat users with greater flexibility and visibility in showcasing their work and connecting with their audience. This collaboration not only strengthens the positions of both Snap and Linktree in the creator ecosystem but also reflects the growing emphasis on empowering creators across social media platforms.
