Microsoft Teams Up with Nvidia to Revolutionize Cloud Gaming and Address Regulatory Concerns

Microsoft Nvidia
  • Microsoft partners with Nvidia to bring PC Game Pass titles to GeForce Now.
  • This collaboration expands the availability of the PC Game Pass catalog on various devices supported by GeForce Now, revolutionizing cloud gaming.
  • The move aims to address regulatory concerns surrounding Microsoft’s proposed acquisition of Activision Blizzard by showcasing the benefits of their partnership with a competing cloud gaming service.

Microsoft has made a groundbreaking announcement, revealing its plans to collaborate with Nvidia to bring PC Game Pass titles to Nvidia’s highly popular GeForce Now streaming service. The news was unveiled by Sarah Bond, head of Xbox creator experience, during an exclusive Xbox media briefing in Los Angeles on Sunday. This partnership aims to expand the accessibility of Microsoft’s PC Game Pass catalog, allowing subscribers to enjoy their favorite games across a wide range of devices supported by Nvidia GeForce Now.

Joe Skrebels, editor in chief of Xbox Wire, elaborated on the significance of this move, stating, “By enabling the PC Game Pass catalog to be played on any device that GeForce Now supports, such as low-spec PCs, Macs, Chromebooks, mobile devices, TVs, and more, we are revolutionizing cloud gaming. We are excited to roll out this feature in the coming months.”

While the full extent of game availability on GeForce Now is yet to be disclosed, members of the streaming service can look forward to enjoying select PC games from the PC Game Pass library. This development marks a significant milestone in cloud gaming, as it grants PC Game Pass subscribers the opportunity to leverage Nvidia’s renowned game streaming service, known for its exceptional performance and minimal latency, even rivaling the capabilities of an RTX 4080.

During our own testing, we found that the RTX 4080 tier of GeForce Now surpassed Microsoft’s own Xbox Cloud Gaming offering in terms of performance and latency, solidifying it as an appealing choice for gamers seeking the ultimate streaming experience.

Furthermore, this partnership underscores Microsoft’s commitment to supporting the Microsoft Store on GeForce Now. Nvidia had previously indicated that support for the Microsoft Store would be available in the near future, suggesting that the integration of PC Game Pass on the GeForce Now platform may arrive sooner than anticipated.

This collaboration between Microsoft and Nvidia stems from a recent strategic alliance, established earlier this year. Under the terms of the ten-year agreement, Microsoft licensed Xbox PC games to Nvidia’s GeForce Now. The primary objective of this arrangement was to address concerns raised by regulators regarding Microsoft’s proposed acquisition of Activision Blizzard. In addition to Xbox PC games, the agreement also encompasses the possibility of access to Activision Blizzard titles, contingent upon regulatory approval of Microsoft’s acquisition.

However, the proposed acquisition encountered a setback when UK regulators recently blocked the deal due to apprehensions surrounding competition in the cloud gaming market. Microsoft’s previous ten-year agreements with various cloud gaming rivals were insufficient to sway the regulators. In a surprising move, Microsoft is now offering its PC Game Pass subscription on a competing cloud gaming service, in a bid to convince regulators of the potential benefits associated with its proposed acquisition of Activision Blizzard.

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