Ibex Ascends: Steinhoff Investments’ Bold Rebranding Signals Resilience and Strategic Prowess in South African Investment Landscape

  • Shareholders approved the name change from Steinhoff Investments to Ibex Investment Holdings, demonstrating unified support.
  • The decision reflects confidence in the company's strategic vision and adaptability in a dynamic business environment.
By Lethabo Ntsoane

In a significant corporate development, shareholders of Steinhoff Investments have given their nod to the proposed name change, marking the transformation of the company into “Ibex Investment Holdings Limited.” The approval was conveyed through a voting announcement released on the Stock Exchange News Service (SENS) on November 22, 2023.

A New Identity: Ibex Investment Holdings Limited

The Companies and Intellectual Property Commission (CIPC) has officially registered the special resolution for the change of name, signifying the legal transition from Steinhoff Investments to Ibex Investment Holdings Limited. This rebranding initiative reflects the company’s strategic vision and aligns with its future business objectives.

Salient Dates for the Change of Name

To ensure a smooth transition for shareholders and stakeholders, the company has outlined key dates for the change of name on the Johannesburg Stock Exchange (JSE):

Tuesday, 5 DecemberLast day to trade shares under the name “Steinhoff Investments.”
Wednesday, 6 DecemberCommencement of trading under the new name “Ibex Investment Holdings Limited,” with the share code “IBX” and ISIN ZAE000068367.
Friday, 8 DecemberRecord date for the Change of Name on the JSE.
Monday, 11 DecemberAccounts of dematerialized shareholders will be updated with the new name.

All dates and times indicated are in South African Standard Time.

Shareholder Mandate: A Decisive Vote

The approval of the name change was the culmination of a shareholder vote, demonstrating a unified mandate for the strategic rebranding. Shareholders recognized the significance of this transformation and its potential impact on the company’s positioning in the market.

The Journey to Transformation

The decision to rebrand comes at a crucial juncture in the company’s journey. Steinhoff Investments, with a history dating back to its incorporation in 1954, has evolved over the years to become a key player in the South African investment landscape. This rebranding initiative represents a forward-looking approach, signaling the company’s commitment to adaptability and resilience in a dynamic business environment.

Ibex Investment Holdings Limited: Charting a New Course

The Significance of the Ibex

The choice of the name “Ibex” carries symbolic significance. The ibex, a wild mountain goat known for its agility and surefootedness, serves as a metaphor for the company’s commitment to navigating the financial landscape with precision and strength. This strategic choice aims to convey a message of resilience, adaptability, and a forward-looking approach.

Strategic Vision

The rebranding aligns with Ibex Investment Holdings Limited’s broader strategic vision, which includes an emphasis on diversification, innovation, and sustainable growth. The new name reflects the company’s aspirations to be at the forefront of progressive investment practices and to explore new horizons in the financial sector.

Navigating the Transition

Impact on Share Trading

As part of the transition process, shareholders are advised to take note of the key dates outlined for the change of name on the JSE. The last day to trade shares under the old name is set for Tuesday, 5 December 2023. Trading under the new name, Ibex Investment Holdings Limited, with the share code “IBX,” will commence on Wednesday, 6 December 2023.

Record Date and Shareholder Accounts

The record date for the change of name on the JSE is Friday, 8 December 2023. On Monday, 11 December 2023, the accounts of dematerialized shareholders with their Central Securities Depository Participants (CSDPs) or brokers will be updated with the new name. Shareholders are urged to take note of these dates to ensure a seamless transition in their shareholdings.

Dematerialization Considerations

It’s crucial to highlight that share certificates may not be dematerialized or rematerialized after the last day to trade shares prior to the change of name. Shareholders holding physical share certificates should take necessary actions to align with the company’s transition to Ibex Investment Holdings Limited.


The transformation of Steinhoff Investments into Ibex Investment Holdings Limited marks a pivotal moment in the company’s history. The rebranding initiative, endorsed by shareholders, signifies a commitment to a progressive and resilient future. As Ibex, the company aims to scale new heights in the financial landscape, guided by a strategic vision that embraces change and innovation.

Join Our Newsletter
Subscribe to our newsletter and stay updated.


Start trading with a free $30 bonus

Unleash your trading potential with XM—your gateway to the electric world of financial markets! Get a staggering $30 trading bonus right off the bat, with no deposit required. Dive into a sea of opportunities with access to over 1000 instruments on the most cutting-edge XM platforms. Trade with zest, at your own pace, anytime, anywhere. Don't wait, your trading journey begins now! Click here to ignite your trading spirit!

Lethabo Ntsoane

Lethabo Ntsoane holds a Bachelors Degree in Accounting from the University of South Africa. He is a Financial Product commentator at Rateweb. He is an expect financial product analyst with years of experience in reviewing products and offering commentary. Lethabo majors in financial news, reviews and financial tips. He can be contacted: Email: lethabo@rateweb.co.za Twitter: @NtsoaneLethabo