Categories: Agriculture News
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2023-12-07 10:58 AM

South Africa’s Top 5 Profitable Fresh Produce: A December 2023 Snapshot from Johannesburg Market

By William Dube

As the festive season gears up, the Johannesburg Fresh Produce Market reveals fascinating insights into the most profitable fruits and vegetables in South Africa. A detailed analysis of the market performance up to December 6th, 2023, sheds light on consumer preferences and market trends.

1. Potatoes Lead the Pack

Topping the chart, potatoes have shown a remarkable performance. With a total value of R12,931,028.59 for the day and an impressive R48,164,412.60 month-to-date (MDT), these tubers are the market’s gold. The total quantity sold today stands at 171,633 units, contributing to a substantial MDT figure of 718,390 units. With a high availability of 43,906 units, potatoes remain a staple in South African diets.

2. Onions: A Strong Contender

Following closely, onions have raked in R3,137,544.00 today, with a substantial MDT total of R15,600,588.90. A total of 85,903 units were sold today, while the MDT sales reached 487,932 units. The market availability of 216,405 units indicates a steady demand for onions in cooking and culinary applications.

3. Tomatoes: The Versatile Favorite

Tomatoes, with their versatile use in cuisines, recorded sales of R3,071,029.00 today. The MDT performance stands at R17,439,865.70. A total of 204,998 units were sold today, contributing to the MDT figure of 1,035,858 units. With 101,853 units available in the market, tomatoes continue to be a popular choice for consumers.

4. Apples: The Preferred Fruit

In the fruit category, apples have shown impressive profitability. With a total value of R2,569,421.00 for the day and R10,957,030.00 MDT, they are a preferred choice. The market moved 14,625 units today and a total of 66,331 units MDT, with an availability of 49,165 units, highlighting their steady popularity.

5. Bananas: The Convenient Snack

Bananas, always a convenient snack, have also performed well. They fetched R2,400,390.00 today and R11,992,714.80 MDT. The total units sold today were 11,633, contributing to an MDT figure of 54,804 units. With an availability of 21,151 units, bananas remain a consistent choice for consumers.


The Johannesburg Fresh Produce Market’s data provides a fascinating glimpse into South African consumer preferences. Potatoes, onions, tomatoes, apples, and bananas emerge as the top five most profitable commodities, each playing a significant role in the country’s agricultural economy and consumer choices.

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William Dube

William Dube is a finance and economic news expert with over 10 years of experience in economic anaylsis, financial product assessment and market analysis. With a numerous certificates from prestigious universities including but not limited to Yale University and the University of Pennyslivenia. William specializes in providing insightful news developments in South Africa and commentary on investment strategies, risk management, and global economic trends. You can contact him on