JOHANNESBURG| First National Bank (FNB) has partnered with Google to assist Small and Medium Enterprises (SMEs) in growing their businesses. With today’s new business trends, FNB believes that exploring digital channels to expand business opportunities will be extremely beneficial for growing SMEs.
The initiative aims to assist FNB clients with small-to-medium-sized businesses in growing their businesses by providing them with free solutions and offerings. This will allow them to expand their digital presence, gain market access, and stay current with current news and business insights on FNB platforms.
FNB clients are given a business package designed to increase their business’s exposure in digital markets. These include a free Google business profile, a free website, and R500 in Google ads.
A business profile on Google Search and Maps will help businesses reach customers who are looking for their products. These tools also enable SMEs to operate their businesses on a national and even global scale without the need for as much capital as would otherwise be required. This platform also gives entrepreneurs the opportunity to improve and enhance their products based on feedback from their customers.
A free Google website is a significant benefit for FNB SMEs clients. This is because they can enjoy all of the benefits of having a website without having to pay the fees that come with having a website. A free Google website will allow the company to generate more traffic from potential customers and make it easier to engage with them.
The final free offer is R500 in Google ads. This benefit will lay the groundwork for SMEs to launch their online marketing campaigns. Google ads worth R500 also include free training on how to advertise your products or services on Google.
In addition to the foregoing, FNB offers a platform with business educational guides, tips, and insights to help entrepreneurs in SMEs build, grow, and expand their businesses. The Fundaba platform is available in five local languages: IsiZulu, IsiXhosa, SeStho, English, and Afrikaans. It is easily accessible through the FNB app and can be accessed from anywhere and at any time.
A crisis management toolkit is also included for the benefit of small and medium-sized businesses. The kit contains a number of videos, guides, audios, and templates to assist SMEs business owners in navigating their businesses during crises such as the COVID 19 pandemic. Content created by business experts from across the country and around the world is also included to help business owners stay ahead of the competition.
This business initiative will greatly benefit SMEs business owners, and it is one that should be seized with both hands. According to FNB, their goal is to help their clients in SMEs grow and expand their business ventures.